"Universität Bremen" lights up the town
On 3rd April 2008 the University’s logo appeared in bright lights on the University of Bremen’s guest house at downtown Teerhof.
The idea was to make the University more visible in downtown Bremen and is a fine example of Bremen citizens’ commitment to their University. The idea is the brainchild of Dr. Katerina Vatsella, an art history graduate. She wanted to put her alma mater, which is located towards the outskirts of town, more at the optical center of attention:
"The University of Bremen should be more conspicuous in the minds of Bremen citizens and visitors to the city – not only out there in the Technology Park but also at the University’s guest house, Haus der Wissenschaft, right in the middle of town. By lighting up the University name at a prominent position where citizens can see it every day, they are reminded of the central role their University plays in the culture and identity of their town – its success enhancing the reputation and the economy of the whole City State."
What better way to achieve this than by putting the name and logo of the University up in lights right at the center of things in downtown Bremen. Our proactive graduate, Katerina Vatsella, together with entrepreneur Detlef Hanke presented the idea to Hachenburg Lichtwerbung, a corporation specialized in sign advertising. CEO and proprietor Rolf Damm says, "As a fan of Bremen and father of a student, the University means a great deal to me. I’m proud that we were able to contribute to bringing the University and its guest house nearer to Bremen citizens with our modern LED lighting technology ". He would like to have this rather unusual corporate commitment understood as his small contribution to Bremen and the University.
A 25-foot long and 4-foot high illuminated signet-sign was created in collaboration with the University’s construction department: It was lit up for the first time on 3rd April 2008 at 9 p.m. Professor Wilfried Müller, President of the University of Bremen was deeply impressed by so much voluntary input: "We are happy and moved by this encouraging support. In every sense of the word, this project is an unmissable sign for the shared identity of town and University."
The Uni-Logo is lit up on the wall of the guest house facing the city on the opposite bank of the River Weser, clearly visible to all night owls and visitors to the beer gardens and taverns on the Schlachte waterfront.