My visibility as a scientific expert on digital media

The digital world offers scientists a wide range of opportunities to strengthen their visibility as experts — particularly within the scientific community and across interdisciplinary networks. Platforms such as LinkedIn and ResearchGate, as well as search engines and artificial intelligence–driven systems, play anincreasingly important role in how scientific expertise is perceived, found, and connected.

When it comes to their digital presence, researchers face key questions: How can my scientific profile beeasily discovered by colleagues, potential collaborators, and funding institutions? How do se-archengines and AI systems identify and classify scientific expertise? And how can I strategically shape myonline presence to support long-term academic visibility and networking?

This short workshop addresses the following questions:

• What should I consider to be visible in search engines and AI-supported systems relevant to scienceand research?
• How can I make my expertise visible to relevant scientific communities and networks?
• What are the first steps to strategically optimize digital profiles (e.g., LinkedIn, ResearchGate,
  personal websites)?
• Which keywords best represent my research focus, and how can I develop them to strengthen myscientific digital footprint?
• How do algorithms of platforms and search engines work, and how can this knowledge be used toenhance academic reputation and visibility?

By learning to work with relevant keywords and understanding how search engines and AI systems evaluate content, participants expand their visibility both in the scientific community and for recruiters andinstitutions on the job market.