Okay, Google, what time is it?", "Siri, play my favorite songs!" or "Alexa, what's new?" are now common words in many households. Until now, voice-controlled (digital) assistants have appeared as small everyday helpers, but in the future the technology will open up more and more areas of life, according to the forecasts of numerous experts. For example, an international study by the consulting firm Capgemini shows that 40 percent of consumers can already imagine shopping via a voice-controlled assistant instead of a website in the future. Such a development can lead to extensive changes in the customer journey, i.e. the buying decision process of consumers. In theory, a voice-controlled assistant can take over large parts of the journey. The project will empirically investigate to what extent consumers are actually willing to outsource tasks and decisions within the customer journey to voice-controlled assistants - and thus deviate from learned or typical purchasing behavior patterns.
The project will first take a broad approach in identifying the level of implementation and the potential needs and starting points for using digitization in business development agencies. Later on, the focus lies on changes in innovation processes of firms and the monitoring of regional innovation systems with the help of digital technologies. The objectives of the project are to develop approaches and implementation proposals for business development agencies to support the new innovation processes of companies and to identify ways in which they can identify developments in the regional innovation system faster and more efficiently by using digital technologies. Central to the project are the development and test of an exemplary digital tool which can be employed in business development agencies to monitor the developments of their regional innovation system. The main focus is on the analysis of structured data (eg patent data). In addition, an outlook will be given on how these analyzes can be extended to include unstructured data.
Business incubators help entrepreneurs in developing their new business based on a tailored support infrastructure. However, what incubators need to provide physically and what they can offer via digitalized solutions is still unclear. This project is aware that there are certain services which cannot be easily provided digitally (e.g. individualized consultation) but raises the question how far incubators may benefit from digitalization when designing their programs and what the enablers and obstacles of digitalization of incubators may be. The project will identify current challenges of incubators to be addressed by digitalization, show how incubators can benefit from digitalization, explore incubators’ organizational competences required to exploit digital opportunities and identify enablers of and obstacles for incubators in integrating digital components into their organization.
The research project investigates the evolution of artificial intelligence (AI) technologies from a global perspective. Conceptually, the research draws upon innovation systems and technological systems approaches. The projects analyzes geographic specialization patterns in AI technologies in the US, China and Europe; it investigates the network structure in specific AI technologies in these regions; and it scrutinizes the relation between network position and performance of private network actors. The research applies social network analysis and exploits patent based indicators, bibliometric information as well as web-based resources.
Leusin, Matheus Eduardo, Jutta Günther, Björn Jindra, and Martin G. Moehrle (2020): Patenting patterns in Artificial Intelligence: Identifying national and international breeding grounds, World Patent Information No. 62, 101988.
In line with the digital challenge within the maritime industry the aim of the PhD project is to identify, to analyze and to evaluate the efficient economic allocation of free capacities in ocean shipping and port management by digital transformation from the point of view of different stakeholders. By this, the focus is on an improved digital communication and coordination between partners along the maritime transport chain as well as between different neighboring port locations. In this regard digital service innovations as well as new business models and cooperation arrangements for maritime business are illustrated and assessed.
Scientific analysis of the effects of digitalization processes and work 4.0 on work design, leadership relationships and group norms as well as development of activities to strengthen the employability of employees
The introduction of new technologies into operational procedures involves the reorganization of existing processes, which results in the adaptation of hierarchical and group structures and areas of responsibility, resulting in a change in tasks, leadership and cooperation. In this connection, e.g. due to the creative leeway that has been gained, the motivation and well-being of the employees are to be illuminated, also taking into account interactions with, for example, the industry. It can also be assumed that increased self-control and a change of control mechanisms in the work processes will have an impact on the social norms in groups and on the relationships between managers and employees. Questions on these topics are answered by means of qualitative and quantitative methods in the context of problems posed by selected practical partners.
Rieth, M. & Hagemann, V. (2019). Analyse von Kompetenzanforderungen an Mitarbeitende in High Reliability Organisationen aufgrund der Einführung von Automation. Presentation at the 11th conference of the Fachgruppe Arbeits-, Organisations- und Wirtschaftspsychologie (AOW) der Deutschen Gesellschaft für Psychologie (DGPs), Braunschweig, Germany.
Building on the blockchain technology Initial Coin Offerings allow firms to issue security tokens independent from banks and stock exchanges. The research project investigates the technological and economic advantages and disadvantages of Initial Coin Offerings vis-à-vis traditional security offerings via stock exchanges. In a second step, the research project studies fraud cases in Initial Coin Offerings. We will also analyze under which circumstances Initial Coin Offerings should be considered securities. The various projects rely on micro econometric and time series methods.
University of Bremen, Netzwerken von, für und mit Alumni, „Schöne neue Finanzwelt“, November 28, 2019.
Bündnis 90/Die Grünen, "Facebook-Libra: Eine neue Weltwährung? Über Erwartungen und Risiken”, November 26, 2019.
Hamburg FinTech Week, Don’t Be Afraid of the German Angst, “Regulators to the Rescue – What Fears and Interests do Regulators have to Reconcile?”, November 7, 2019.
SCE and Hochschule München, 2. FinTech Meetup, „Verändern Bitcoin, Libra und staatliche Kryptowährungen die Finanzwelt?“, October 24, 2019. Keynote Speech
European Centre for Alternative Finance (ECAF), Utrecht University School of Economics, European Alternative Finance Research Conference 2019, "Initial Coin Offerings, Information Disclosure, and Fraud", October 15, 2019.
Lyon Business School, Lyon Campus, Workshop Developments in Entrepreneurial Finance: Crowdfunding, Blockchain, and ICOs, "Initial Coin Offerings, Information Disclosure, and Fraud Cases ", June 6, 2018.
The ongoing process of digitization has not only far-reaching consequences for the labor market but also affects climate change: On the one hand, digitization may lead to a more efficient input of resources, on the other hand, digitization may also increase the total demand for energy which accelerates climate change. The aim of this project is to discuss the long-run growth and distribution effects of digitization from the background of ongoing climate change and labor market dynamics.
Chatbots describe a service guided by rules or artificial intelligence. Users can interact with a chatbot using a text-based chat interface or auditory methods. Chatbots can be found in various contexts, e.g., in service or help chats on websites (e.g., Amazon, Ryanair, Mildred for Lufthansa). An important context, in which chatbots are used frequently, is recruiting. According to a study of the recruiting consultancy Randstad, 82 % of job applicants believe that the ideal recruiter interaction is a mix between innovative technology (= chatbots) and personal, human interaction. Estimations predict that a chatbot could automate up to 80% of recruiting activities. This project will empirically investigate (1) how exactly and why chatbots deliver added value compared to traditional recruiting methods, and (2) which specifications of design parameters of chatbots have a positive influence on variables in a recruiting context (e.g., number and quality of applications, decreased duration of recruiting process).
Blockchain technology has a high potential for making an impact on different industries. Many potential technological variants of blockchain technology have already been predicted, e.g. in terms of smart contracts or decentralized application platforms. A prominent application field for both technological variants may be the patent management of companies and other patenting organizations. In patent management, secrecy over the course of developing an invention plays a central role, as an invention has to be unknown to the world to be granted as a patent. This secrecy is often protected by non-disclosure agreements in particular for cooperation between companies or other organizations such as research institutes. At the same time and in contrast to the idea of secrecy, it is important to document the different outcomes and laboratory activities over the course of development, as this documentation could be helpful in legal cases of patent infringement. The project will address questions that arise: how many of the expectations regarding the blockchain technology can already be underpinned by reliable facts? How do experts from patent management deal with the new opportunities? Will there be standards developed for an inter-organizational exchange of secret information in patent management? How will the Blockchain technology change the traditional ways in patent management?
This research project investigates to what extent the work cultures and organizational cultures of organisations are changing as a result of digitization. The project is based on a systemic approach. The objectives are to identify fields of action and development that will enable management to optimize the usage of innovative technologies. The focus is on an AI based "digital assistant" with the aim to support the individual in an appropriate way according to the situation. This should simplify the achievement of objectives and the processing of tasks in the professional environment. In this context, the question arises what influence and side effects does a "digital assistant" have on leadership, organisation, communication and team dynamics in companies? The project works with the method of system constellation in close cooperation with a practice partner from the field of AI and robotics development.
Cryptocurrencies like Bitcoin or Ethereum have been part of a new and alternative asset class for some years. This asset class of digital assets is highly volatile, independent from traditional asset classes like stocks or bonds and still very inefficient. This opens the possibility to test and to investigate existing capital market models and theories in a young and emerging asset class and thus, to draw conclusions for established asset classes. Since only a few findings have been published next to the technical perspective until now, the value added from a finance perspective is especially big and makes this field of research even more interesting.