Diginomics Research Group

Research Group: „Diginomics – Digitalisierung, Wirtschaft & Gesellschaft"

Diginomics is a group of over 30 members, including professors, senior researchers, postdocs and PhD students. Our goal is to create an inspiring and supportive research environment in which our PhD students can develop their full potential. We value excellence in academic work and actively promote the individual research interests of our members. Together, we aim to gain new insights that will help shape a sustainable and innovative digital future for business and society.


Max-von-Laue Straße 1,

WiWi2 28359 Bremen

Phone: +49 (0)421 218 - 66 740

E-Mail: diginomicsprotect me ?!uni-bremenprotect me ?!.de

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Professor Lars Hornuf at the Research Seminar of SKEMA Business School in Paris

Today Professor Lars Hornuf presents his project Lock-in Effects in Online Labor Markets at the Research Seminar of the SKEMA Business School in Paris.

Together with his coauthors Fabrizio Ciotti und Eliza Stenzhorn, Professor Lars Hornuf analyzes the role of lock-in exploitation and the impact of…

Rathaus Bremen

Lars Hornuf talks about the bank in his pocket

Lars Hornuf takes part as a podium guest at the event The bank in your pocket - fast, digital and young.


New third-party funded project approved

The Hans Böckler Foundation supports Prof. Dr. Lars Hornuf’s and Dr. Ass. Jur. Sonja Mangold’s new research project on "Platform work and data protection in a national and international perspective: market players, problem areas, regulatory requirements." The project, which is carried out in…


Professor Lars Hornuf as speaker at the IFABS conference in Oxford

Today Professor Lars Hornuf presents his research project Do Retail Investors Value Environmental Impact? at the annual meeting of the IFABS-International Finance and Banking Society at the University of Oxford.

Are investors willing to give up a higher return if the investment generates positive…

Logo European Finance Association

Theresa Kück attends the doctoral workshop of the European Finance Association

On August 24th and 25th, Theresa Kück will attend the doctoral workshop series “New Frontiers in Finance” of the European Finance Association (EFA). The topic of this year is “FinTech – Blockchains & Cryptocurrency 2021.” The aim of the workshop is to study the new FinTech area of digital currency…

Prof. Dr. Lars Hornuf speaks to the Young Talent Group of the Federal Ministry for Economic Affairs and Energy

In the course of increasing digitalization, the collection, processing and analysis of data are becoming more and more a basis for technical progress and prosperity. Data has become the new “oil” of our digitized world, which enables new business models and innovations to flourish. The development…

Professor Doktor Lars Hornuf

Prof. Dr. Lars Hornuf at the Diginomics Brownbag Seminar

Time: 14 July 2021, 12:00 pm, via Zoom

Speaker: Prof. Dr. Lars Hornuf, University of Bremen, Diginomics Research Group

Title: The Social Dilemma of Big Data: Donating Personal Data to Promote Social Welfare

Prof. Dr. Lars Hornuf, member of the Diginomics Research Group at the University of Bremen…

Dr. Mica Endsley at the Diginomics Brownbag Seminar

Time: 7 July 2021, 02:00 pm, via Zoom

Speaker: Dr. Mica Endsley, SA Technologies

Title: Situation Awareness and Decision Making in the Real World: Information Attack, Social Media and Cognitive Resistance

Dr. Mica Endsley, president of SA Technologies will give a talk on "Situation Awareness and…

Prof. Dr. Aseem Kinra at the Diginomics Brownbag Seminar

Time: 30 June 2021, 12:00 pm, via Zoom

Speaker: Prof. Dr. Aseem Kinra, University of Bremen, Diginomics Research Group

Title: An Unstructured Big Data Approach for Country Logistics Performance Assessment in Global Supply Chains

Prof. Dr. Aseem Kinra, member of the Diginomics Research Group at…

Sharon Parker

Prof. Sharon Parker at the Diginomics Brownbag Seminar

Time: 23 June 2021, 9:00 am, via Zoom

Speaker: Prof. Sharon Parker, Ph.D. Curtin University, Future of Work Institute

Title: The Digital Agenda: A SMART Work Design Perspective

Prof. Sharon Parker, Australian Research Council Laureate Fellow and Professor of Organisational Behavior at Curtin…

Testimonials from graduates of the Diginomics Research Group


“Bremen is a livable and lovable city with a long history. The distances within the city are short and there are many green spaces to relax after work.”


Dr. Aki Harima

Postdoctoral researcher and lecturer at the Chair in Small Business and Entrepreneurship at the University of Bremen, and member of the Diginomics Research Group


"In the Diginomics Research Group, I work with academics who bring diverse perspectives and methods to the topic of digitization. This interdisciplinarity is necessary to tackle the most recent challenges. The topic of digitization is too complex and urgent to be answered from a single technical perspective.“


Dr. Michèle Rieth

Research associate at the Chair of Business Psychology & Human Resource, and member of the Diginomics Research Group


“The Diginomics Research Group is a place for ideas and discussion. Regular events such as brownbag seminars and research talks offer a forum for the exchange of research ideas and discussion of the important issues of our time.”


Dr. Daniel Metko

Research associate in the field of Business Administration, in particular Empirical Capital Market Research and Derivatives, as well as member of the Diginomics Research Group

Research Foci

"In my research project, I'm investigating how chatbots can appear more human. This will enable us to improve human-machine interaction on websites in the future.”


Mirko Wiemann

Research assistant and PhD student in the working group "Consumer Behavior",  and member of the Diginomics Research Group.


“The doctoral students in the Diginomics group form a community. Professional but also personal exchange as well as an open and appreciative atmosphere characterize the cooperation.”



PhD student at the Chair of General Business Administration, Maritime Economics and Logistics, and member of the Diginomics Research Group