Diginomics Research Group

Welcome!
The Diginomics research group analyses questions and needs for action in digitalization from the perspective of business administration and economics.
© Universität Bremen
The Research Projects
The Diginomics Research Group has identified twelve focal points on which practice-oriented basic research is carried out
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© Matej Meza / Universität Bremen
Events
Here you will find an overview of seminars, workshops and conferences of the Diginomics Group as well as recommendations for events related to digitalization.
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© Matej Meza/Universität Bremen

Diginomics is a group of over 30 members, including professors, senior researchers, postdocs and PhD students. Our goal is to create an inspiring and supportive research environment in which our PhD students can develop their full potential. We value excellence in academic work and actively promote the individual research interests of our members. Together, we aim to gain new insights that will help shape a sustainable and innovative digital future for business and society.

Max-von-Laue Straße 1,

WiWi2 28359 Bremen

Phone: +49 (0)421 218 - 66 740

E-Mail: diginomicsprotect me ?!uni-bremenprotect me ?!.de

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02.05.2022

Prof. Dr. Bernd Carsten Stahl at the Diginomics Brownbag Seminar

Time: 4 May 2022, 11:00 am via Zoom

Speaker: Prof. Dr. Bernd Carsten Stahl, De Montfort University

Title: Artificial Intelligence for a Better Future - An Ecosystem Perspective on the Ethics of AI and Emerging Digital Technologies

Prof. Dr. Bernd Carsten Stahl of De Montfort University will…

25.04.2022

Leon Marquardt at the Diginomics Brownbag Seminar

Leon Marquardt at the Diginomics Brownbag Seminar

Time: 27 April 2022, 12:00 pm, A1100

Speaker: Leon Marquardt, University of Bremen, Diginomics Research Group

Title: Expanding Entrepreneurial Ecosystem Boundaries with Digital Architecture: A Resource Perspective

Leon Marquardt of the…

19.04.2022

Prof. Dr. Christian Peukert at the Diginomics Brownbag Seminar

Time: 20 April 2022, 12:00 pm, via Zoom

Speaker: Prof. Dr. Christian Peukert, HEC Lausanne

Title: Facebook Shadow Profiles

Prof. Dr. Christian Peukert from the HEC Lausanne, will give a talk on „Facebook Shadow Profiles“ during the upcoming Diginomics Brownbag Seminar.

If you are…

18.04.2022

New Working Paper - Social Media Marketing for Equity Crowdfunding: Which Posts Trigger Investment Decisions?

Prof. Dr. Maik Eisenbeiss, Sven A. Hartmann and Prof. Dr. Lars Hornuf have published a new working paper entitled "Social Media Marketing for Equity Crowdfunding: Which Posts Trigger Investment Decisions?".

05.04.2022

New Working Paper - Digital Dark Nudges

Prof. Dr. Lars Hornuf and Dr. Sonja Mangold have published a new working paper entitled "Digital Dark Nudges".

23.03.2022

New Working Paper - Virtual Business Incubators: A Support for Entrepreneurship in Rural Areas?

Prof. Dr. Jörg Freiling, Leon Marquardt and Tatevik Reit have published a new working paper entitled "Virtual Business Incubators: A Support for Entrepreneurship in Rural Areas?".

08.03.2022

New Working Paper - Marketing in a Digital World

Prof. Dr. Kristina Klein, Prof. Dr. Maik Eisenbeiss, Maik Dulle, Nastaran Taherparvar, Mirko Wiemann und Jan Wiezorrek have published a new working paper entitled "Marketing in a Digital World".

24.02.2022

New Working Paper - HumanRoboLab: Experiments with Chatbots in Management Education at Universities

Dr. Denis Pijetlovic and Professor Dr. Georg Müller-Christ have published a new working paper under the title "HumanRoboLab: Experiments with Chatbots in Management Education at Universities".

09.02.2022

New Working Paper - Human Resource Management in a Digital Environment

Professor Dr. Vera Hagemann and Dr. Katharina Klug have published a new working paper entitled "Human Resource Management in a Digital Environment".

31.01.2022

Eliza Stenzhorn at the Diginomics Brownbag Seminar

Time: 2 February 2021, 12:00 pm, via Zoom

Speaker: Eliza Stenzhorn, University of Bremen

Title: Reputation Portability and Platform Competition

Eliza Stenzhorn of the University of Bremen, will give a talk on „Reputation Portability and Platform Competition“ during the upcoming Diginomics…

New Diginomics book series launched

The book series ‘Advanced Studies in Diginomics and Digitalization’ features the latest research in economic topics related to the digitization of labor finance and product markets. Books published in this series are primarily monographs and edited volumes that present new research results both theoretical and empirical on ethical socio-political work psychological economic and politically relevant questions about new digital markets. All books are published in print and digital formats and disseminated globally. If you wish to publish your work in the book series, contact our editors Prof. Dr. Lars Hornuf (Diginomics), Prof. Dr. Herbert Kotzab (Diginomics), and Prof. Dr. Markus Pelger (Stanford University).

Bremen

“Bremen is a livable and lovable city with a long history. The distances within the city are short and there are many green spaces to relax after work.”

Dr. Aki Harima

Postdoctoral researcher and lecturer at the Chair in Small Business and Entrepreneurship at the University of Bremen, and member of the Diginomics Research Group

Interdisciplinarity

"In the Diginomics Research Group, I work with academics who bring diverse perspectives and methods to the topic of digitization. This interdisciplinarity is necessary to tackle the most recent challenges. The topic of digitization is too complex and urgent to be answered from a single technical perspective.“

Dr. Michèle Rieth

Research associate at the Chair of Business Psychology & Human Resource, and member of the Diginomics Research Group

Exchange

“The Diginomics Research Group is a place for ideas and discussion. Regular events such as brownbag seminars and research talks offer a forum for the exchange of research ideas and discussion of the important issues of our time.”

Dr. Daniel Metko

Research associate in the field of Business Administration, in particular Empirical Capital Market Research and Derivatives, as well as member of the Diginomics Research Group

Research Foci

"In my research project, I'm investigating how chatbots can appear more human. This will enable us to improve human-machine interaction on websites in the future.”

Mirko Wiemann

Research assistant and PhD student in the working group "Consumer Behavior", and member of the Diginomics Research Group.

Cooperation

“The doctoral students in the Diginomics group form a community. Professional but also personal exchange as well as an open and appreciative atmosphere characterize the cooperation.”

Hapsatou

PhD student at the Chair of General Business Administration, Maritime Economics and Logistics, and member of the Diginomics Research Group

Updated by: Faridoddin Rezaei

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