Maximilian Horn, M. Sc.
![[Translate to English:] Maximilian Horn](/fileadmin/_processed_/9/2/csm_Horn_cmyk_highres_300dpi_24x36_5cd39efb2e.jpg "[Translate to English:] Maximilian Horn")
Doctoral student
Contact:
Enrique-Schmidt-Straße 1
28359 Bremen
WiWi 1, Room A 2430
Tel.: +49 218-66900
E-Mail: mahornprotect me ?!uni-bremenprotect me ?!.de
PhD Topic:
• Technology Acceptance, Consumer Preferences and Robo-Advisory Services
To person
Academic career
| 2020 - 2023 (current) | Dr. rer. pol. - Professorship in Empirical Economics and Applied Statistics (University of Bremen) |
2016 - 2018 | Master of Science - International Management (University of Cologne) |
2017 - 2017 2015 - 2016 | CEMS exchange semester - International Management (Indian Institute of Management, Calcutta) ERASMUS exchange semester - Economics (Università degli Studi di Siena) |
2012 - 2016 | Bachelor of Science - Economics (Rhenish Friedrich Wilhelm University of Bonn) |
Attestations and Certificates
Certified ScrumMaster® (CSM®) since 2019
Maximilian Horn is released from his employer Berg Lund & Company until he completes his doctorate.
Link to Mr. Horn's LinkedIn profile:
https://de.linkedin.com/in/maximilian-horn-7260a8157
Publications
2022
- Horn, Maximilian and Missong, Martin (2022): "An Augmented UTAUT Model for Robo-Advisor Adoption". AMCIS 2022 Proceedings. 13.
2021
„Nudging bietet Banken neue Chancen bei den Gebühren”, Springer Professional (Link)
2020
- „Nudging hilft den Kunden und dem Vertrieb“, Die Bank (Link)
- „Mit ‚Nudging‘ den Vertriebserlös erhöhen“, Börsenzeitung: (Link)
- „Zu klugen Entscheidungen anstoßen“, Sparkassenzeitung
2019
- „Evaluierung und Implementierung von Blockchain Use Cases“, Bitkom e.V. (Link)
Conference talks
2022
- AMCIS 2022, America’s Conference on Information Systems, Minneapolis (Maximilian Horn and Martin Missong)
- „Market Segmentation for Financial Innovations: The Case of Robo-Advisors” (with Martin Missong)
Economics of Financial Technology Conference, University of Edinburgh (accepted)
2021
- „Adoption of Robo-Advisors – Technology and Financial Attitudes” 12th Center for Quantitative Risk Analysis (CEQURA) Conference 2021 on Advances in Financial and Insurance Risk Management, Ludwig Maximilian University of Munich