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Jessica Birkholz

Jessica Birkholz

Scientific employee (PhD candidate)


Max-von-Laue-Straße 1
28359 Bremen
Building WIWI 2, Room F 2030

Phone: +49 (0)421 218-66634


  • Entrepreneurship
  • Regional Economics
  • Knowledge Creation and Diffusion

ORCID profile:



Since March 01, 2018 Jessica Birkholz is a PhD candidate in the working group of Prof. Dr. Jutta Günther at the University of Bremen. She studied Business Studies at the University of Bremen (B.Sc. 2015 and M.Sc. 2018). In her dissertation, she engages in analysing and evaluating investments in knowledge creation and diffusion in regional innovation systems.



Academic education and degrees

Since 03/2018

PhD candidate

University of Bremen

08/2021 - 09/2021

Research stay

Maastricht University - Department of Organisation, Strategy and Entrepreneurship

Funded by: YUFE Mobility Award

10/2015 – 02/2018

Master in Business Studies

University of Bremen

  1. Major: Innovation Economics
  2. Major: Marketing and Brand Management

Titel of thesis: ”Determination of Adoptor Clusters of Innovations According to, for Purchasing Behaviour Relevant, Behavioural Biases and the Analysis of the Impact of Brand Value Dimensions on the Adoption Using the Example of Smartphones. An Empirical Analysis.“

Degree: Master of Science

10/2012 – 08/2015

Bachelor in Business Studies

University of Bremen

Major:Behavioral Economics

Titel of thesis: “Interpersonal Relationships and Their Impact on Consumption Decision Using the Example of Status Symbols: a Graph Theory and Game Theory Approach Involving Aspects of Social Psychology”

Degree: Bachelor of Science


03/2018 - 12/2019

VISIBLE 2.0 – Virtual simulation lab for the analysis of investments in learning and education


Project lead: Dr. Matthias Müller

Duration: 24 months

Project start: 01.01.2018

Funded by: Dieter Schwarz Foundation

Project consortium: University of Bremen, University of Hohenheim

27/09/2018 - 28/09/2018

Workshop organization of INNcentive

19/09/2019 - 20/09/2019

Workshop organization of INNcentive


SoSe 2021

Teaching Assistance "Trasition, Structural Change and Innovation - Seminar for Bachelor Students in Economics" (Bachelor)

SoSe 2020

Teaching Assistance "Trasition, Structural Change and Innovation - Seminar for Bachelor Students in Economics" (Bachelor)

WiSe 2018/2019

Teaching assistance"Entstehung von Innovationen und Technologien" (Master)

Teaching assistance "Project module - Innovation Economics" (Master)

SoSe 2018

Teaching assistance "Innovation economics – Empirics" (Master)

WiSe 2016/2017

Tutorial Introduction to Economics (Bachelor)

Tutorial Company Taxation (Bachelor)

WiSe 2014/2015

Tutorial Macroeconomics (Bachelor)

Tutorial Company Taxation (Bachelor)

Workshops, Conferences and Summer Schools


08/07 - 10/07

18th ISS Conference - Online Event

Presentation: Do Not Judge a Business Idea by its Cover. A machine learning approach to retrieve the impact of innovative and non-innovative business idea content on their incorporation success

17/03 - 19/03

Workshop: "Advancing Indicators of Regional Structural Change" - Online Event

Presentation: Explore or exploit? Crisis-induced innovation behavior of SMEs and large firms


02/09 - 04/09

EAEPE Conference - Online Event

Presentation: Regional Entrepreneurship Culture: Individual Origins, Subconscious Attitudes and Impacts on Entrepreneurship Activities

09/07 - 10/07

Cognitive Economics Virtual Conference - Online event

Poster Session: It all starts in your head – Institutional Change through Corona Crisis impacting Entrepreneurship Perception


21/11 - 22/11

Workshop „Research Area [X] ‚Networks‘“ - Stuttgart, Deutschland

Presentation: The Role of Entrepreneurial Exploration and Exploitation for the Transformation of Regional Knowledge Bases

30/09 - 04/10

Scientific Seminar "New Dimensions in the Economics of Innovation" - Thiessow, Germany

Presentation: Regional Entrepreneurship Culture and Opportunity Perception - Measurement and Determinants

12/09 - 14/09

EAEPE Conference - Warsaw, Poland

Presentation: The Role of Entrepreneurial Exploration and Exploitation for the Transformation of Knowledge Bases

27/06 - 29/06

Uddevalla Symposium 2019 - L'Aquila, Italy

Presentation: The Role of Entrepreneurial Exploration and Exploitation for Unlocking the Potential of Regions. Geographical Determinants, Regional Absorptive Capacity, and Use of Entrepreneurial Knowledge

03/06 - 05/06

European Meeting on Applied Evolutionary Economics 2019 (EMAEE) - Falmer, Brighton, United Kingdom

Presentation: The role of social networks for innovative business idea generation. Geographical distribution of social contracts, structural embeddedness and digitalisation


17/09 - 21/09

Scientific Seminar "New innovation indicators" - Thiessow, Germany

Presentation: Entrepreneurship and the Role of Regional Characteristics on Knowledge Transformation - Dissertation Project

22/07 - 04/08

12th Summer Academy on "Innovation and Uncertainty" - Jena, Germany

Presentation: Informal Institutions and Entrepreneurship in a Regional Context – Conceptual Challenges and Analytical Directions


Doctoral Workshop – Bremen, Germany

Presentation: Stimulating Regional Entrepreneurship: Conceptual Challenges and Analytical Directions



Birkholz, J.; Kühn, J.; Shkolnykova, M. (2022): Exploration or Exploitation: Innovation Behavior of SMEs and Large Firms during the COVID-19 Crisis, in: Bremen Papers on Economics & Innovation, No. 2203. (link:


Birkholz, J. (2021): Do not judge a business idea by its cover: The relation between topics in business ideas and incorporation probability, in: Bremen Papers on Economics & Innovation, No. 2109. (link:

Birkholz, J.; Kühn, J. (2021): Entrepreneurship Perception during the first COVID-19 Shock: Mental Representations of Entrepreneurship and Preferences of Business Models during the Pandemic, in: Bremen Papers on Economics & Innovation, No. 2105. (link:

Birkholz, J.; Günther, J.; Shkolnykova, M. (2021): Using Topic Modeling in Innovation Studies: The Case of a Small Innovation System under Conditions of Pandemic Related Change, in: Bremen Papers on Economics & Innovation, No. 2101. (link:


Birkholz, J.; Günther, J.; Shkolnykova, M. (2020): Der Einfluss von COVID-19 auf das Innovationsgeschehen in Bremen – eine systematische Auswertung aktueller Nachrichtentexte, in: Günther, J. & Wedemeier, J. (Hrsg.): Struktureller Umbruch durch COVID-19: Implikationen für die Innovationspolitik im Land Bremen, HWWI Policy Paper 128, 12-26. (Download)