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Jessica Birkholz

Jessica Birkholz

Scientific employee (PhD candidate)


Max-von-Laue-Straße 1
28359 Bremen
Building WIWI 2, Room F 2030

Phone: +49 (0)421 218-66634



  • Entrepreneurship
  • Regional Economics
  • Knowledge Creation and Diffusion


Since March 01, 2018 Jessica Birkholz is a PhD candidate in the working group of Prof. Dr. Jutta Günther at the University of Bremen. She studied Business Studies at the University of Bremen (B.Sc. 2015 and M.Sc. 2018). In her dissertation, she engages in analysing and evaluating investments in knowledge creation and diffusion in regional innovation systems.



Academic education and degrees

Since 03/2018

PhD candidate

University of Bremen

10/2015 – 02/2018

Master in Business Studies

University of Bremen

  1. Major: Innovation Economics
  2. Major: Marketing and Brand Management

Titel of thesis: ”Determination of Adoptor Clusters of Innovations According to, for Purchasing Behaviour Relevant, Behavioural Biases and the Analysis of the Impact of Brand Value Dimensions on the Adoption Using the Example of Smartphones. An Empirical Analysis.“

Degree: Master of Science

10/2012 – 08/2015

Bachelor in Business Studies

University of Bremen

Major:Behavioral Economics

Titel of thesis: “Interpersonal Relationships and Their Impact on Consumption Decision Using the Example of Status Symbols: a Graph Theory and Game Theory Approach Involving Aspects of Social Psychology”

Degree: Bachelor of Science


Since 03/2018

VISIBLE 2.0 – Virtual simulation lab for the analysis of investments in learning and education


Project lead: Dr. Matthias Müller

Duration: 18 months

Project start: 01.01.2018

Funded by: Dieter Schwarz Foundation

Project consortium: University of Bremen, University of Hohenheim

27/09/2018 - 28/09/2018

Workshop organization of INNcentive


WiSe 2018/2019

Teaching assistance"Entstehung von Innovationen und Technologien" (Master)

Teaching assistance "Project module - Innovation Economics" (Master)

SoSe 2018

Teaching assistance "Innovation economics – Empirics" (Master)

WiSe 2016/2017

Tutorial Introduction to Economics (Bachelor)

Tutorial Company Taxation (Bachelor)

WiSe 2014/2015

Tutorial Macroeconomics (Bachelor)

Tutorial Company Taxation (Bachelor)

Workshops, Conferences and Summer Schools


03/06 - 05/06

European Meeting on Applied Evolutionary Economics 2019 (EMAEE) - Falmer, Brighton, United Kingdom

Presentation title: The role of social networks for innovative business idea generation. Geographical distribution of social contracts, structural embeddedness and digitalisation.


17/09 - 21/09

Retreat "New innovation indicators" - Thiessow, Deutschland

Presentation title: Entrepreneurship and the Role of Regional Characteristics on Knowledge Transformation - Dissertation Project"

22/07 - 04/08

12th Summer Academy on `Innovation and Uncertainty` - Jena, Germany

Presentation title: Informal Institutions and Entrepreneurship in a Regional Context – Conceptual Challenges and Analytical Directions


Doctoral Workshop – Bremen, Germany

Presentation title: Stimulating Regional Entrepreneurship: Conceptual Challenges and Analytical Directions