Chair in Small Business & Entrepreneurship (LEMEX)

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Crisis in our ‘Scaling Startups’ course!

The start-up AURION is developing a highly sought-after system that makes knowledge within the company available across time and space.

Yet it is precisely its own rapid scaling that is pushing AURION to its limits: staff, structures and processes are struggling to keep up.

Its first major client, ORBIS, has also noticed this and has set a clear condition: a convincing 100-day plan for organisational and personnel development – or the deal is off.

Will AURION convince ORBIS?

Spoiler: Yes!✨

Once again, the students have demonstrated how effectively they can apply theoretical concepts to a concrete scaling crisis. It was particularly fascinating to see how, step by step, a clear strategic direction emerged from what were initially cautious, fragmented arguments. This shows that knowledge is not merely reproduced, but tested, connected and further developed through discussion.

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