On 21 and 22 May 2025, the Klein Research Group attended the first meeting of the CB Research Group in Hamburg. This Germany-wide group was founded to connect researchers working on consumer behaviour and to promote academic exchange.

The programme offered a broad insight into current research projects. Contributions on the topics of AI and sustainability were particularly influential, sparking lively discussions. In addition to the presentations, the Idea Pitch Sessions provided a space for early-stage research ideas – openly discussed and directly commented on.

Our sincere thanks go to the organising team for their dedicated preparation and execution. We are delighted to be part of this growing network and look forward to the next meetings of the CB Research Group.