On Monday, we welcomed a special guest to our brand management lecture in the Master's programme: Bert Kriewolt.

In his presentation ‘Success factors in corporate strategy and brand management using the example of the chocolate industry’, he gave us exciting insights into a market that is as traditional as it is highly competitive. Thanks to his many years at Mondelez, most recently as Marketing Director/CMO, he brought valuable experience to the table, from strategic decisions on brand positioning to global market trends.

His practical view of how strong brands can be built, managed and developed was particularly inspiring. Many thanks to Bert Kriewolt for the candid insights, inspiration and time he devoted to our course.