In the project seminar ‘Sports Marketing and Brand Communication’ (AG Burmann, lecturer Dr. Schade), students developed practical marketing concepts for Todtglüsinger SV (the fifth-largest sports club in Lower Saxony with over 8,000 members). The focus was on expanding the range of services to include trend sports, developing a sponsorship concept, target group-specific communication campaigns to attract new members, and an event concept to strengthen member loyalty in the long term. We would like to thank the students for their dedicated and excellent work, as well as Mara Bostelmann, Christoph Quante and Marcel Skrzypek from Todtglüsinger SV for their positive and pleasant cooperation.