Yesterday, in the Campus Space at Sparkasse Bremen, students presented the poster campaigns they had developed for the companies Lürssen and Rügenwalder Mühle. The companies had previously briefed the teams on their campaign objectives. Working alongside media consultants Ströers, the students had developed creative poster ideas over the past few weeks, which were then presented as part of a pitch.

The groups, which distinguished themselves as independent agencies, not only presented their designs but also explained the ideas behind them. This led to lively discussions and an intensive exchange between students and industry partners.

In the end, one team from each company emerged as the winner. The winning posters will now be displayed across Bremen in collaboration with Ströer. Alongside this, the students are conducting advertising impact studies to examine how the campaign messages are perceived by passers-by.