From May 6–8, the markstones Institute was proudly represented by Lennert Schleßelmann, Jonas Küpker, Rafael Tietze and Professor Dr. Christoph Burmann at the Global Brand Conference 2026 in Oxford, one of the leading international conferences in the field of branding research.

Under this year’s conference theme, “Human and AI Driven Branding,” researchers from around the world came together to discuss current developments, emerging trends, and future challenges in branding and marketing research.

The conference provided an excellent platform for scientific exchange with international scholars and offered valuable opportunities for inspiring discussions, networking, and collaboration across different research areas. Beyond the academic program, the conference also offered the opportunity to experience the unique atmosphere of the historic Oxford and strengthen international connections within the branding research community.

We are grateful for the inspiring conversations, valuable feedback, and new perspectives gained throughout the conference.