Jan Wiezorrek

Digitales Marketing


Max-von-Laue-Straße 1
28359 Bremen
WIWI Building, Room F3260

Phone: +49 (0)421 218-66743
jan.wiezorrekprotect me ?!uni-bremenprotect me ?!.de

About the Person

Jan Wiezorrek has been a member of the "Digital Marketing" working group since February 2019 as a research associate and doctoral student and is doing his doctorate cumulatively under Prof. Eisenbeiß. Previously he studied Business Administration at the University of Bremen (Bachelor and Master) with stays abroad at the University of Newcastle, Australia and Halmstad University, Sweden. He gained practical experience as an intern at a leading company in the FMCG industry.


Klein, K., Eisenbeiss, M., Dulle, M., Taherparvar, N., Wiemann, M., Wiezorrek, J. (2022). Marketing in a Digital World. In: Hornuf, L. (eds) Diginomics Research Perspectives. Advanced Studies in Diginomics and Digitalization. Springer, Cham.

Kanitz, C., Schade, M., Dulle, M., Wiezorrek, J. & Buttgereit, S. (2022). The impact of email customization. Virtual poster presentation at the 2022 AMA Winter Academic Conference, Las Vegas, USA.

Dulle, M., Wiezorrek, J., Schade, M., Kanitz, C. & Buttgereit, S. (2022). Customize your Newsletter! – Email marketing in the light of content and timing customization. Proceedings of the International Conference on Research in Advertising (ICORIA), 20th, Prague, Czech Republic.