Jan Wiezorrek has been a member of the "Digital Marketing" working group since February 2019 as a research associate and doctoral student and is doing his doctorate cumulatively under Prof. Eisenbeiß. Previously he studied Business Administration at the University of Bremen (Bachelor and Master) with stays abroad at the University of Newcastle, Australia and Halmstad University, Sweden. He gained practical experience as an intern at a leading company in the FMCG industry.
Kanitz, C., Schade, M., Dulle, M., Wiezorrek, J. & Buttgereit, S. (2022). The impact of email customization. Virtual poster presentation at the 2022 AMA Winter Academic Conference, Las Vegas, USA.