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Maik Dulle

Digital Marketing

Contact:

Max-von-Laue-Straße 1
28359 Bremen
WIWI Building, Room F3240

Telefon: +49 (0)421 218-66743
maik.dulleprotect me ?!uni-bremenprotect me ?!.de

 

Research:

• Digitales Marketing
• Effectiveness of online & mobile communication
• Social Media

About Maik Dulle

Maik Dulle has been a member of Prof. Dr. Maik Eisenbeiß's Digital Marketing working group since May 2019 as a research associate and doctoral candidate.

Previously he studied business psychology (B.Sc.) at the Rheinische Fachhochschule Köln, psychology (M.Sc.) at the University of Osnabrück and spent a semester abroad in Warsaw at the University of Social Sciences and Humanities SWPS.

He gained practical experience as an intern at an insurance company, as a junior consultant in a consulting project and as a research assistant in a third-party funded project at the University of Applied Sciences Osnabrück.

Publications

Wiezorrek, J., & Dulle, M. (2021). I am willing to sell my data for… Drivers of consumers‘ privacy valuation in e-commerce. Proceedings of the European Marketing Academy (EMAC), 50th, Madrid, Spain.

Kumbruck, C., Dulle, M., & Vogt, M. (2020). Flüchtlingsaufnahme kontrovers. Einblicke in die Denkwelten und Tätigkeiten von Engagierten. Baden-Baden: Nomos Verlag.