Maik Dulle

Digital Marketing

Contact:

Max-von-Laue-Straße 1
28359 Bremen
WIWI Building, Room F3240

Telefon: +49 (0)421 218-66743
maik.dulleprotect me ?!uni-bremenprotect me ?!.de

 

Research:

• Digitales Marketing
• Effectiveness of online & mobile communication
• Social Media

About Maik Dulle

Maik Dulle has been a member of Prof. Dr. Maik Eisenbeiß's Digital Marketing working group since May 2019 as a research associate and doctoral candidate.

Previously he studied business psychology (B.Sc.) at the Rheinische Fachhochschule Köln, psychology (M.Sc.) at the University of Osnabrück and spent a semester abroad in Warsaw at the University of Social Sciences and Humanities SWPS.

He gained practical experience as an intern at an insurance company, as a junior consultant in a consulting project and as a research assistant in a third-party funded project at the University of Applied Sciences Osnabrück.

Publications

Klein, K., Eisenbeiss, M., Dulle, M., Taherparvar, N., Wiemann, M., Wiezorrek, J. (2022). Marketing in a Digital World. In: Hornuf, L. (eds) Diginomics Research Perspectives. Advanced Studies in Diginomics and Digitalization. Springer, Cham.

Dulle, M., Wiezorrek, J., Schade, M., Kanitz, C. & Buttgereit, S. (2022). Customize your Newsletter! – Email marketing in the light of content and timing customization. Proceedings of the International Conference on Research in Advertising (ICORIA), 20th, Prague, Czech Republic.

Kanitz, C., Schade, M., Dulle, M., Wiezorrek, J. & Buttgereit, S. (2022). The impact of email customization. Virtual poster presentation at the 2022 AMA Winter Academic Conference, Las Vegas, USA.

Dulle, M. (2022). Einleitung in die Thematik. In: Kumbruck, C. (eds). Spannungsfeld Flüchtlinge. Springer, Wiesbaden.

Dulle, M. (2022). Die Frage nach dem Warum – warum sich Menschen engagieren. In: Kumbruck, C. (eds). Spannungsfeld Flüchtlinge. Springer, Wiesbaden.

Dulle, M. (2022). Denkprozesse, Denkweisen und Denkwelten der Engagierten. In: Kumbruck, C. (eds). Spannungsfeld Flüchtlinge. Springer, Wiesbaden.

Wiezorrek, J., & Dulle, M. (2021). I am willing to sell my data for… Drivers of consumers‘ privacy valuation in e-commerce. Proceedings of the European Marketing Academy (EMAC), 50th, Madrid, Spain.

Kumbruck, C., Dulle, M., & Vogt, M. (2020). Flüchtlingsaufnahme kontrovers. Einblicke in die Denkwelten und Tätigkeiten von Engagierten. Baden-Baden: Nomos Verlag.