Skip to main content

Stephan Buttgereit

Digitales Marketing


Max-von-Laue-Straße 1
28359 Bremen
WIWI 2 Gebäude, Raum F3270

Telefon: +49 (0)421 218-66742
stephan.buttgereitprotect me ?!uni-bremenprotect me ?!.de

About the Person:

Since November 2019, Stephan Buttgereit has been a research assistant and doctoral student in the "Digital Marketing" research group of Prof. Dr. Maik Eisenbeiß.

He previously studied Business Administration at the Brandenburg Technical University Cottbus (B.Sc.), Management (M.Sc.) at the University of Mannheim, and received an MBA from the National Chengchi University in Taiwan.

He gained practical experience as a Financial Engineer, Strategy Consultant and in the startup area.

His research focuses on the application of artificial intelligence to solve marketing problems and on digital marketing strategies in China's digital landscape.


Poster presentations

Kanitz, C., Schade, M., Dulle, M., Wiezorrek, J. & Buttgereit, S. (2022). The impact of email customization. Virtual poster presentation at the 2022 AMA Winter Academic Conference, Las Vegas, USA.