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Daniel von der Wense

Innovative Brand Management

Contact:

Max-von-Laue-Straße 1
28359 Bremen
WIWI 2 Building, Room F3360

Phone: +49 (0)421 218-66576
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Research:

• Strategic Brand Management
• Digital Brand Management

Personal details

Daniel von der Wense has been a research associate in the "Innovative Brand Management" working group since 2018. He completed his bachelor's and master's degree in business administration at the Excellence University of Bremen, focusing on "Marketing and Brand Management" and "Finance". He gained practical experience as managing director of Celocore Webservices GmbH. His research focuses in particular on the areas of strategic, identity-based brand management and digital marketing.

Updated by: Diegel