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Prof. Dr. Christoph Burmann

Innovative Brand Management

Contact:

Max-von-Laue-Straße 1
28359 Bremen
WIWI 2 Building, Room F3330

Phone: +49 (0)421 218-66570
burmannprotect me ?!uni-bremenprotect me ?!.de

Personal details

1982  A level at Albert-Schweitzer-Gymnasium in Wolfsburg

1982 - 1983 Military service

1983 - 1984 Study of Business Administration, Münster

1986 - 1989 Study of Business Administration, Münster

1984 - 1986 Advertising Agency Ogilvy & Mather in Cape Town, Strategic Planning

1989 - 2002 Research Associate at the Chair of Marketing, Münster

1993 Attained a doctoral degree (Dr. rer. pol.)

2002 Habilitation about Strategic flexibility and change of strategy as determinants of corporate values

Since Oct. 2002 Director of the Chair innovative Brand Management and Marketing at the University of Bremen

 

Hobbys

Flying, traveling, swimming, skiing

 

Research

  • Identity-Based Brand Management
  • Strategic Marketing
  • Consumer Behavior
  • Knowledge Management
Updated by: Diegel