Prof. Dr. Christoph Burmann
Innovative Brand Management
Contact:
Max-von-Laue-Straße 1
28359 Bremen
WIWI 2 Building, Room F3330
Phone: +49 (0)421 218-66570
burmannprotect me ?!uni-bremenprotect me ?!.de
Personal details
1982 A level at Albert-Schweitzer-Gymnasium in Wolfsburg
1982 - 1983 Military service
1983 - 1984 Study of Business Administration, Münster
1986 - 1989 Study of Business Administration, Münster
1984 - 1986 Advertising Agency Ogilvy & Mather in Cape Town, Strategic Planning
1989 - 2002 Research Associate at the Chair of Marketing, Münster
1993 Attained a doctoral degree (Dr. rer. pol.)
2002 Habilitation about Strategic flexibility and change of strategy as determinants of corporate values
Since Oct. 2002 Director of the Chair innovative Brand Management and Marketing at the University of Bremen
Hobbys
Flying, traveling, swimming, skiing
Research
- Identity-Based Brand Management
- Strategic Marketing
- Consumer Behavior
- Knowledge Management