Henry Wolter, master student at the University of Bremen
Teaching
"The Out-of-Home project seminar was the best seminar of my university career. The close collaboration with Ströer and ZGF enabled me to apply my theoretical knowledge to practice settings, which I consider very valuable".
“The knowledge which we gained during a practical application in a project module helped us, to found our own online marketing agency Admospherics during our time at the university".
Founder Malte Ulbricht
Your contact partner regarding teaching
Maximilian Fiedler (Digital Marketing)
WIWI 2 building, room F 3190
Phone: +49 (0)421 218-66748
maxfieprotect me ?!uni-bremenprotect me ?!.de
Ole Gardewin (Innovative Brand Management)
WIWI 2 building, room F 3390
Phone: +49 (0)421 218-66582
ole.gardwin@uni-bremen.de
Kristina Klein (Consumer behavior)
WIWI 2 building, room F3210
Phone: +49 (0)421 218-66970
kkleinprotect me ?!uni-bremenprotect me ?!.de
Teaching philosophy
We equip our students with up-to-date knowledge in the areas of digital marketing, identity-based brand management and consumer behavior. Furthermore, we educate them to apply this knowledge in various contexts, critically reflect on it and present their solutions convincingly in discussions.
Our teaching activities follow four principles:
• High practical relevance, i.e. through guest lectures, student projects with partners from business practice, as well as knowledge transfer based on case studies and simulations
• Providing methodological competences (i.e. big data, experimental research, qualitative and quantitative market research)
• Lecturers are approachable, open and attentive toward students
• Individual supervision und interactivity in tteaching through discussions, workshops, student presentations, feedback
