60 https://www.uni-bremen.de/en/markstones/teaching Academics, Students, Information, markstones en University of Bremen Sun, 09 Aug 2026 08:54:57 +0200 Sun, 09 Aug 2026 08:54:57 +0200 University of Bremen content-157776 Thu, 09 Apr 2020 10:24:00 +0200 https://www.uni-bremen.de/en/markstones/teaching#c157776 <p>We equip our students with up-to-date knowledge in the areas of digital marketing, identity-based brand management and consumer behavior. Furthermore, we educate them to apply this knowledge in various contexts, critically reflect on it and present their solutions convincingly in discussions.</p> <p>Our teaching activities follow four principles:</p> <p>• <strong>High practical relevance</strong>, i.e. through guest lectures, student projects with partners from business practice, as well as knowledge transfer based on case studies and simulations</p> <p>• Providing <strong>methodological competences</strong> (i.e. big data, experimental research, qualitative and quantitative market research)</p> <p>• Lecturers are <strong>approachable</strong>, <strong>open</strong> and <strong>attentive</strong> toward students</p> <p>• <strong>Individual</strong> supervision und <strong>interactivity</strong> in tteaching through discussions, workshops, student presentations, feedback</p> Content