Online via Zoom
dienstags 18-20 Uhr , bei Bedarf auch später
Weitere Informationen in Stud.IP.

Online via Zoom
dienstags 18-20 Uhr , bei Bedarf auch später
Weitere Informationen in Stud.IP.

Online via Zoom
dienstags 18-20 Uhr , bei Bedarf auch später
Weitere Informationen in Stud.IP.

The course provides an introductory level of programming skills in R.
Students are welcome to present own ideas, data and projects. I expect a project report or a method talk with demo on own data. Practicals in "R" will work also on synthetic data to illustrate methods features, limitations and differences.

Whether it is coping with ‘Peak Oil’, meeting the challenge of climate change, helping farmers in poorer countries through fair trade, or finding ways to keep discarded products out of the landfills, sustainability issues are the biggest challenges facing businesses. The course shows how the complexities of sustainability issues can be integrated into marketing. The systematic, step-by-step approach of sustainability marketing involves: an analysis of socio-ecological priorities to complement conventional consumer and market research; an integration of ethical values into marketing strategy; the development of sustainability marketing strategies; a new consumer-oriented sustainability marketing mix of the ‘4 Cs’ (Customer Solutions, Communications, Customer Cost, Convenience) to replace the outmoded and producer-oriented ‘4 Ps’; and finally an analysis how innovation and marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. The course is ideally suited to both students and practitioners at many different levels and disciplines, including marketing, innovation, CSR, sustainability and environmental management.

In dieser videobasierten Selbstlernveranstaltung können Sie jederzeit einsteigen, in Ihrem eigenen Lerntempo die Videos durcharbeiten und den Prüfungstermin zum Abschluss der Lehrverantaltung frei wählen.

Weitere Infos finden Sie hier bei Stud.ip oder auf unserer Website www.va-bne.de

Bei Fragen wenden Sie sich gern an: egs@zmml.uni-bremen.de

The lecture “World in Transition” is offered by members of the German Advisory Council on Global Change (WBGU). The WBGU is an independent, scientific advisory body to the German federal government. Its principal tasks are to analyse global environment and development problems and to elaborate recommendations for action and research. In this lecture, the WBGU presents its flagship report “World in Transition – A Social Contract for Sustainability”. The lecture starts with an interview providing a comprehensive overview of the global transformation towards a low-carbon society. Subsequent lectures highlight the characteristics of the so-called »anthropocene«, including the main impacts of climate change. A detailed view on concepts of transformation is presented and aspects of technical and economic feasibility are adressed in detail. The role of the state and change agents in the transformation process are also examined. Finally, you will become familiar with some instruments and measures that can advance the great transformation towards sustainability. A special lecture focuses on the role of scientific advice in policy making and explains the functioning of the WBGU and how it produces scientific policy advice.

In dieser videobasierten Selbstlernveranstaltung können Sie jederzeit einsteigen, in Ihrem eigenen Lerntempo die Videos durcharbeiten und den Prüfungstermin zum Abschluss der Lehrverantaltung frei wählen.

Weitere Infos finden Sie hier bei Stud.ip oder auf unserer Website www.va-bne.de

Bei Fragen wenden Sie sich gern an: egs@zmml.uni-bremen.de