future concepts bremen: Science Transforms Business Practice

Innovative solutions for Bremen-based companies and student organizations: This is the goal of future concepts bremen, an innovative, practice-oriented teaching format at the University of Bremen. The results will be presented on Demo Day, January 25, 2024, in the Campus Space of Sparkasse Bremen.

The innovation solutions were developed by 21 students as part of the “future concepts bremen – innovative practical projects” course using design thinking, an approach to solving complex problems that is centered around creativity and usability. Lecturer Leon Marquardt and tutor Silke Melzer-Counen intensively accompanied the process through recurring presentation cycles and regular coaching.

The practice partners for this winter semester are fleXality GmbH, Sparkasse Bremen AG, monocles, TreeforPlanet, and TRiLiTEC GmbH.

future concepts bremen (fcb) is an innovative, practice-oriented teaching format. It brings students and practice partners together. Teams from different disciplines have 100 days to develop solutions for business model innovations with non-profit, public, and private sector organizations. fcb implements the basic idea of research-based learning and assists in transferring knowledge and technology to business and society. The cooperation of researchers, business partners, and students regularly results in innovative solutions that are often implemented.

Practice Benefits from Students’ Methodological Knowledge and Business Model Innovations

“The format of future concepts bremen addresses the relevant issues and challenges of the future for primarily medium-sized companies and organizations and provides a valuable contribution to the transformation of Bremen’s economy. Practice partners greatly appreciate being involved in current methodological knowledge, gaining impulses for transformation, and getting in touch with highly motivated and qualified students. This is clearly shown by the demand for projects,” says Professor Dr. Jörg Freiling, Chair in Small Business & Entrepreneurship (LEMEX) in Faculty 7: Business Studies & Economics at the University of Bremen. “The format provides students with insights into future practical work within a team, and helps them gain competency in agile working while developing many soft skills – in addition to giving them interdisciplinary experience. Overall, this is an excellent opportunity for career orientation.”

future concepts bremen projects are organized by the Chair in Small Business & Entrepreneurship (LEMEX) at the University of Bremen and initiated and funded by the Senator's Office for Economy, Ports, and Transformation.

Practice Partners and Project Tasks

fleXality GmbH
Analyze the market and industry to develop a market-oriented communication approach for positioning and marketing intelligent electricity cost optimization in deep-freeze warehouses.

Sparkasse Bremen AG
Perform a requirements analysis and create a supplementary format development for the portfolio of Sparkasse Bremen’s Campus Space as a space for innovation.

Define target groups, customer journey, awareness tools, and partnerships for open-source digital services to gain customers as a fair alternative to Google, Microsoft, or Facebook while retaining the greatest possible independence and the highest possible security.

Develop a concept and target group for the prospective market entry of a company specializing in planting trees for ecological compensation areas.

Perform an industry and communication analysis for developing relevant communication materials to acquire new customers in the direct sales of radar-based sensor solutions for quality control.

Further Information:

future concepts bremen – DemoDay

Thursday, January 25, 2024 from 3 p.m. to 7 p.m.  (in German only) (in German only)



Prof. Dr. Jörg Freiling
Head of the LEMEX Chair in Small Business & Entrepreneurship
University of Bremen
Tel.: +49 421 218-66870
Email: freilingprotect me ?!uni-bremenprotect me ?!.de

Ein Student und eine Studentin stehen neben einem Monitor und präsentieren ihre Ergebnisse vor Publikum.
Bachelor's degree students from the Chair in Small Business & Entrepreneurship at the University of Bremen have presented solutions for business model innovations for companies and institutions in Bremen in 2023.