The winners of this year’s CAMPUSiDEEN competition had outstanding ideas: The start-up plans that they developed were innovative and economically well thought through. They were honored as the best from a total of 42 submissions. Prizes amounting to 20,000 euros were awarded during a digital ceremony on Wednesday evening and the top three spots in the categories “Business Ideas” and “Business Plans” were honored.
First Places for “Skinuvita” and “Sonar”
In the Business Plans category, Janina Clasen, Jan Elsner, Maria Eugenia Lima de Araujo, and Dr. Jens Pelzetter from the University of Bremen won with Skinuvita. The team developed a telemedical software system for supervised UV therapy at home. The first place in the category Business Ideas was given to Stephan Buttgereit from the University of Bremen. With Sonar, he promises increased sales results in online stores thanks to the analysis of digital body language.
The Award-Winning Projects:
Sonar - the winning project in the Business Ideas category from Stephan Buttgereit from the University of Bremen - is a technological solution for the optimization of e-commerce marketing. Good sales staff are able to decide when their customers are most likely to buy which products and when based on their body language. But how does this work online? Statistics show that around 97 percent of users leave a website without buying anything and never return again. The AI-based technology analyses the mouse movements of the users and translates them into a type of “digital body language.” This makes it possible to recognize patterns that point towards satisfaction, engagement, and interest. In this way, Sonar supports e-commerce and digital companies in understanding the language of their customers better and in optimizing their advertising measures.
Making the fitting of ceiling and wall lamps safer is the aim of the project submitted by Sebastian Böttjer, Kai Grozos, and Robin Hinz, which took second place in the Business Ideas category. The adapter system Ladd promises fitting without having to drill or work on open electricity circuits. It makes it possible for every standard ceiling light to be fitted by means of clicking it in. The systems is composed of two parts: The ceiling part is fitted to the ceiling and the lamp part is attached to the light that is to be hung. Two clicks and you are done. The standard version can also be expanded with the smart version that is compatible with the known smart home solutions.
With the interactive Couchbummel app (third place in the Business Ideas category), every online shop is turned into a live shopping event. A team made up of Tim Görlitz, Max Janßen-Müller, Louis Lippmann, Jennifer Schröder, and Torsten von Bültzingslöwen leads the joint project between the University of Bremen and Bremen City University of Applied Sciences. Retail stores present their product range during a livestream and they can then interact with customers via the live-chat and advise them virtually. This enables the customers to better judge the product and make more founded purchasing decisions in comparison to an anonymous online shopping experience. The integrated shop system makes it possible to order the products offered directly via the app.
Skin therapy in your own four walls. That is exactly what Janina Clasen, Jan Elsner, Maria Eugenia Lima de Araujo, and Dr. Jens Pelzetter, the winners in the Business Plans category, developed with Skinuvita. For the past 30 years, phototherapy has been viewed in dermatologists’ practices as being the most agreeable and cost-effective treatment method for skin problems such as psoriasis, neurodermatitis, or vitiligo. However, frequent sittings within a short space of time are required for the treatment to be successful. Many people, such as those who work, are single parents, or live in rural areas, are often not able to make the time for this. Skinuvita is a telemedical software system that makes supervised UV therapy at home possible and complies with the prescription regulations. The therapy can take place at home with the support of a therapy manager to create, supervise, and amend the therapy plan, a therapy app for the patients, and a bluetooth control module, with which medical staff can operate the therapy device.
The second place in this category was given to Miguel Bebensee, Laura Elbers, and Lina Soffner from Bremen City University of Applied Sciences for their connection platform Equalchamps. With the platform, an algorithm finds the most suitable sponsoring deals for professional female athletes. To date, 93 percent of all sport sponsoring has been awarded to males in sport. With their start-up, they want to trigger a long-term change in the way society and companies think.
WeserCAD by Hasim Kavak, Michel Siegfried Petkovic, and Florian Jannis Schnakenberg from Bremen City University of Applied Sciences placed third in the Business Plans category. The project offers differ-ent CAD services for a fixed price to people in construction, architecture, trade, institutions, and also private users. For example, such services includes 3D building models, ultra-realistic HD images, technical drawings, or the supervision of craftsmanship. Thus, very diverse engineering skills are brought together under one roof.
Public Prizes and Special Prizes
In addition to the three award winners in each of the categories Business Ideas and Business Plans, there were also three public prizes and two special prizes. The special prize “Search Engine Optimization,” which is sponsored by the Bremen online-marketing agency of the former CAMPUSiDEEN participants “Admospherics,” was awarded to Ahmed Chlibi, Patrik Kuhna, Fabio Okraffa, and Sarah Schmidt, who created the website Supazone - a platform solution for sustainable packaging. The special prize “Trademark Registration,” which is sponsored by the Bremen Law Office Nachtwey IP, was awarded to Arne-Brün Vogelsang, who developed monocles - a digital services provider.
For the 18th time, the CAMPUSiDEEN competition has awarded prizes to the best start-up ideas from Bremen universities. The competition host - BRIDGE university initiative - is a cooperation between the University of Bremen, Bremen City University of Applied Sciences, the University of Applied Sciences Bremerhaven, Jacobs University Bremen, and the Bremer Aufbau-Bank GmbH.
CAMPUSiDEEN 2021 is supported by these partners: Admospherics, Bremer Aufbau-Bank, encoway, ESA BIC, Bremen Chamber of Commerce, law firm Nachtwey IP, myenso, Sparkasse Bremen, Stiftung Bremer Wertpapierbörse, and team neusta.
www.bridge-online.de/campusideen (in German only)
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BRIDGE Entrepreneur Support Network
University of Bremen
Phone: 0421 218 60-343