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Consumer behavior during the Corona crisis: back to normal?

Professor Kristina Klein describes in the online magazine up2date of the University of Bremen potential effects of the corona pandemic on consumers’ behavior.

In the online magazine up2date of the University of Bremen, Professor Klein of the markstones Institute of Marketing, Branding & Technology explains what effects the corona pandemic can have on current consumer behavior and which effects might be expected in the near future. The article can be found here: up2date.uni-bremen.de/en/university-society/back-to-normal