News


Infografik zur Ankündigung des Brownbag Seminars

Sarah Stanske at the Diginomics Brownbag Seminar

At the upcoming Diginomics Brownbag Seminar on 27 May 2026, Sarah Stanske from the University of Bremen will give a talk on the topic “Futuphobia: How Fear of the Future Shapes Strategic Activity”.

find out more: Sarah Stanske at the Diginomics Brownbag Seminar

Gerd-Wilhelm Brüning, Logistikleiter der REWE Nord am Rednerpult im großen Hörsaal

REWE North Logistics Director Brüning Visits the University of Bremen

On April 22, 2026, Professor Matthias Klumpp welcomed two industry experts as guest speakers in the lecture “Value Creation Processes”: Gerd-Wilhelm Brüning, Head of Logistics at REWE Nord, and Sarah Lemmermann, Operations Manager of the Sottrum warehouse site near Bremen.

find out more: REWE North Logistics Director Brüning Visits the University of Bremen

Infos zum Diginomics Brownbag Seminar mit Julia Backmann (Universität Münster) am 29. April 2026

Julia Backmann at the Diginomics Brownbag Seminar

At the upcoming Diginomics Brownbag Seminar on April 29, Julia Backmann from the University of Münster will give a talk on the topic “Beyond Self-Reports: Wearables in Germany’s 4-Day Workweek Study.”

find out more: Julia Backmann at the Diginomics Brownbag Seminar

Ankündigung: Diginomics Brownbag Seminar mit Christoph Rosenkranz am 22. April

Christoph Rosenkranz at the Diginomics Brownbag Seminar

At the upcoming Diginomics Brown Bag Seminar on April 22, Christoph Rosenkranz from the University of Cologne will give a presentation on the topic “Developers’ Job Crafting and Individual Work Outcomes in Artificial Intelligence-Augmented Information Systems Development.”

find out more: Christoph Rosenkranz at the Diginomics Brownbag Seminar

People are about to give a presentation and receive an award

Best Paper Award der Wissenschaftlichen Kommission Marketing (VHB)

Im Rahmen der 85. Jahrestagung des Verbands der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft gewann das Paper „Driving Mobile App User Engagement Through Gamification“ (Paschmann, Bruno, van Heerde, Völckner, Klein) den Best Paper Award der Wissenschaftlichen Kommission Marketing.

find out more: Best Paper Award der Wissenschaftlichen Kommission Marketing (VHB)

Kristina Klein speaks to students sitting on benches

Prof. Klein bei der Kinder-Uni

Im Rahmen der Kinder-Uni der Universität Bremen hielt Kristina Klein, Professorin für Marketing und Konsumentenverhalten, eine Vorlesung zu „Influencer Marketing“. Rund 100 Kinder waren aktiv dabei und diskutierten ihre eigenen Erfahrungen. Eine sehr schöne Initiative – bis zum nächsten Mal!

find out more: Prof. Klein bei der Kinder-Uni