ZeMKI Research Seminar with Dr. Artem Zakharchenko (Taras Shevchenko National University of Kyiv, Ukraine)

Organizer: ZeMKI
Location: Linzer Str. 4, Room 60.070, 28359 Bremen
Start Time: 25. January 2023, 16:15
End Time: 25. January 2023, 17:45

Russia started full-scale aggression against Ukraine on February 24, 2022. The Kremlin hadn`t reached its goal to take Kyiv by storm in three days: this goal is not achieved as of September 2022. One of the reasons for this is the significant resilience and will to fight, demonstrated by the Ukrainian military and civilians. It is an outcome of informational warfare as a part of the hybrid military confrontation. Thus, the course of the invasion has shattered both the myth of the Russian military might and the Russian propaganda and propagandists' effectiveness. I provide the structural narrative analysis of both strategic narratives used in the ongoing war in Ukraine and deployed in the Ukrainian information space: offensive pro-Russian and defensive Ukrainian. My analysis has shown one of the reasons why the Ukrainian army and people are so highly motivated by the resistance. The Ukrainian strategic narrative is much more powerful than the Russian one because the second narrative is not coherent, has a poor set of characters, and a set of imperatives, and finally was disproved by new events. Ukrainian strategic narrative had no such disadvantages. It is shown that both sides of the war apply irreconcilable stories. Ukrainian strategic narrative can be compared with Tolkien`s story about the «Middle-Earth war», and the pro-Russian narrative – with the «Crusade» story.