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ZeMKI Research Seminar with Prof. Dr. Gregory Grieve (Greensboro, USA)

Organizer: ZeMKI
Location: Linzer Str. 4, Room 60.070, 28359 Bremen / Zoom
Start Time: 29. June 2022, 16:15
End Time: 29. June 2022, 17:45

Prof. Dr. Fernando Luiz Nobre Cavalcante talks about "Research in WhatsApp groups: public opinion and the frames of relevance".

This lecture calls for a reflection on new ethnographic methods by holding a media diary pratices (Cavalcante, 2021) presenting features of the open source software developed in Python, Qualichat. Understands interactions as a perception of Goffmanian’s frame analysis. It becomes necessary when media repertoires appear in a constellation of actors (Couldry & Hepp, 2020) that organize their realities through thematic frameworks. Through frames, the human and the nonhuman are joined in the complexity of deep mediatized interactions. The hypothesis to be used is Erving Goffman's analysis (1974), which contributes to the development of thematic framings (frames of relevance) in WhatsApp groups. This lecturer points out paths for frames of relevance based on qualitative and quantitative analysis of WhatsApp interaction anchoring delineations. The features developed by the software created by the researcher (Qualichat) materialize public opinion in WhatsApp groups can be grouped as latencies of fabrications and laminations, allowing the ethnographic content to be guided by further quantitative encadecences. An index of the ideal types of groups, based on Ernest Manheim's socio-historical studies will be presented in the lecture, updating new tools for investigating public opinion, the opinion that emerges in small group bonds.

More information can be found here.