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ZeMKI-member Andreas Hepp presents paper at London School of Economics and Political Science.

The presentation of the paper “Two models of curating the global spread of a pioneer community" takes place on December 12, 2019.

On Thursday, December 12 2019 at 12.15, Prof. Dr. Andreas Hepp will be presenting the paper “Two models of curating the global spread of a pioneer community“ in London at the Silverstone Room of the Department of Media and Communications of LSE (London School of Economics and Political Science).


Abstract by Prof. Dr. Andreas Hepp:

“Unenforced trademark” and “franchising”: Two models of curating the global spread of a pioneer community

The aim of my presentation is to reconstruct how the organizational elite of the Quantified Self and Maker movements curates their respective pioneer communities. Based on a media ethnography carried out in Germany, the UK and the USA I want to demonstrate that the two movements represent different curatorial models: Curation through the use of an “unenforced trademark” in the case of the Quantified Self movement and curation through “franchising” in the case of the Maker movement. The fragility of both models is not necessarily a disadvantage to either but, ultimately, it contributed to the rapid global spread of each pioneer community. An analysis of the related curatorial practices demonstrates that while these communities like to present themselves as having emerged from local groupings, rising “from below”, they are, in fact, figurations whose origin and overall exertion of influence can be traced back to Silicon Valley and the Whole Earth Network. In this context, a typical life cycle of pioneer communities can be discerned, which I would like to discuss at the end of my presentation as an outlook for future research. 

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