Media and Cultural Change Outside of Europe

Media and Communication Outside of Europe

The international workshop "Media and Cultural Change Outside of Europe" brings together researchers from all parts of the world. Since some decades we live in a rapidly changing world, especially by looking at media and communication. From Internet to mobile phone, from Second Life to Facebook – more and more media devices and services came up and are used by the people in very different ways. The development of media and communication takes place in the context of important developments of the social and cultural worlds we live in.

Until today it seems that Communication studies analyze these long-term developments not very carefully. Of course, there have been Harold Innis, Marshall McLuhan and some others who worked about the so called “Medium Theory”, that separates time and development with reference to media. But mostly, researchers in the tradition of communication studies analyze single media, its content and use and do not generate or develop comprehensive theories.

This is the topic that we want to discuss in the workshop regarding the developments outside of Europe with researchers from China, Denmark, Egypt, Japan, Mexico, the UK and the United States in order to learn how and with which theoretical appearances they do their work.

For further information on the workshop visit the workshop website.


The registration for the workshop is needed by June 30, 2012.

Please register with Iren Schulz: iren.schulz(at)

The number of participants is limited.

Workshop Programme

Date: September 28, 2012
Location: University of Bremen, Rotunde/Cartesium, Enrique-Schmidt-Str. 5, 28359 Bremen, Germany
Organized by Prof. Dr. Friedrich Krotz, Prof. Dr. Stefanie Averbeck-Lietz, Dr. Iren Schulz 

08.30   Registration and Get Together

09.00   Welcome and Thematical Introduction
            (Friedrich Krotz, University of Bremen)

09.45   USA
            (Jeffrey Pooley, Muhlenberg College, Pennsylvania and Christian
            Schwarzenegger, University of Augsburg)

10.30   Japan
            (Fabian Schäfer, University of Zürich and Akihiro Kitada, Tokyo University)

11.15   Coffee Break

11.45  Mexico
            (Lorena Frankenberg, Universidad Metropolitana de Monterrey and José
            Carlos Lozano, Texas A&M International University)

12.30   Africa
            (Thomas Tufte, Roskilde University)

13.15   Lunch Break

14.15   Nothern Africa
            (Randa Aboubakr, Kairo University)

15.00   India and China
            (Shelton Gunaratne, Minnesota State University)

15:45   Coffee Break

16.15  Common Discussion
            (Respondent: Tom R. Jacobson, Temple University and Friedrich Krotz,
            University of Bremen)

17.45   End of Workshop

19.00   Common Conference Dinner

Updated by: Maier