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Pioneer Communities

The Quantified-Self- and Maker-Movement as Actors of Deep Mediatization

Head: Prof. Dr. Andreas Hepp (ZeMKI, Universität Bremen)

Funded by the Deutsche Forschungsgemeinschaft (DFG)

Project duration: 2018-2023

The past decade has seen the rise of collectivities that act as hybrids of social movements and think tanks and strive to shape the intertwined changes of media, culture and society: pioneer communities. Distinctive examples are the ‘maker’ and ‘quantified self’ pioneer communities, which both call themselves movements. The aim of the project is to investigate by means of a media ethnography and qualitative content analysis for Germany and UK comparatively how the changing media environment enables these two pioneer communities as figurations. At the same time, we investigate how the change of the media environment is advanced by them, their imagined and practiced concepts of media-related collectivity, and the public discourse surrounding them.


  • Couldry, N. / Hepp, A. (2017): The mediated construction of reality. Cambridge: Polity Press.
  • Hepp, A. (2016): Pioneer communities: Collective actors of deep mediatisation. In: Media, Culture & Society, 38 (6), S. 918-933.


Andreas Hepp


Updated by: Maier