Research Focuses

Research Area "Automatization and Datafication of Communication"

With the digitalization and profound mediatization of society, questions about the automation of communication and the role of digital data for various social, political and cultural processes are gaining in importance.

Research area "AV-Cultures"

The focus of the research area "AV Cultures" is the medial organisation and aesthetics of audiovisual productions, as well as their use by different actors.

Competence Area "Digital Methods in Context"

At ZeMKI, standardised methods as well as qualitative digital and computer-based methods are used and further developed in research and teaching in order to research questions of digitalisation, datafication and profound mediatisation ("computational communication research").

Sustainability and the good life

The interdisciplinary research at the ZeMKI is also accompanied by an examination of normative questions about how profound mediatisation and digital society are to be shaped.