The Diginomics Graduate Group together with the BreLAB will organize a workshop given by Ximena Garcia-Rada (Harvard Business School) on „Experimental Design & Methods“ for Phd candidates and all other interested colleagues of the Faculty of Business Studies and Economics on April 23-24, 2020. The workshop will offer an overview of experimental research methods applicable to marketing, social psychology, and other related fields. Based on behavioral approaches, the course will introduce how to design and run different types of experiments in a lab or field environment.
Ximena Garcia-Rada is a Doctoral Candidate in the Marketing Unit at Harvard Business School. She specializes in consumer behavior in the context of close relationships using laboratory experiments, field studies, and archival data. Before joining Harvard University, she worked as a research associate at Duke University, where she studied how social and cultural factors impact decision-making and dishonest behavior. Ximena received a Bachelor of Business Administration from Universidad de Lima and an MBA from INCAE Business School.