Forschungskooperationen
Partner-Universitäten
Prof. Leslie de Chernatony (Aston Business School) Identity-Based Brand Management
Prof. Fabienne Berger-Remy / Prof. Geraldine Michel (IAE, Sorbonne, Paris) Internal Branding
Prof. Clarinda Matthews (INSEEC, Lyon) Place Branding
Prof. Fernando Garcia (Polytechnic University, Valencia) CSR and Firm Value
Prof. Wang, Xuji (Tongji University, Shanghai) Identity-Based Brand Management in China
Prof. Valentyna Melnyk (University of New South Wales, Australien) Scent and Emotions; Music and Visual Perceptions
Prof. Debra Grace (Griffith University, Brisbane) Internal Branding
Prof. Frank Alpert (University of Queensland, Brisbane) Science Practice Gap in Branding
Prof. Ceridwyn King (Temple University, Philadelphia) Internal Branding
Prof. Sylvia Hristakeva (UCLA, Los Angeles) Retargeting
Prof. Wayne Hoyer (University of Texas, Austin) Customer Satisfaction