Intercultural competence is one of the most important key qualifications for moving confidently in international contexts.
In the Intercultural Training, participants learn methods, exercises and theories that facilitate intercultural communication and sensitize them to cultural conflict situations.
The seminar is open to all students and doctoral candidates (national/international) of the University of Bremen.
For submitting a reflection report in addition to attending the seminar, 3 ECTS can be awarded for General Studies. This is done in consultation with your department. Please note that we cannot award grades.

Whether it is coping with ‘Peak Oil’, meeting the challenge of climate change, helping farmers in poorer countries through fair trade, or finding ways to keep discarded products out of the landfills, sustainability issues are the biggest challenges facing businesses. The course shows how the complexities of sustainability issues can be integrated into marketing. The systematic, step-by-step approach of sustainability marketing involves: an analysis of socio-ecological priorities to complement conventional consumer and market research; an integration of ethical values into marketing strategy; the development of sustainability marketing strategies; a new consumer-oriented sustainability marketing mix of the ‘4 Cs’ (Customer Solutions, Communications, Customer Cost, Convenience) to replace the outmoded and producer-oriented ‘4 Ps’; and finally an analysis how innovation and marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. The course is ideally suited to both students and practitioners at many different levels and disciplines, including marketing, innovation, CSR, sustainability and environmental management.

In dieser videobasierten Selbstlernveranstaltung können Sie jederzeit einsteigen, in Ihrem eigenen Lerntempo die Videos durcharbeiten und den Prüfungstermin zum Abschluss der Lehrverantaltung frei wählen.

Weitere Infos finden Sie hier bei Stud.ip oder auf unserer Website www.va-bne.de

Bei Fragen wenden Sie sich gern an: egs@zmml.uni-bremen.de

Intercultural competence is one of the most important key qualifications for moving confidently in international contexts.
In the Intercultural Training, participants learn methods, exercises and theories that facilitate intercultural communication and sensitize them to cultural conflict situations.
The seminar is open to all students and doctoral candidates (national/international) of the University of Bremen.
For submitting a reflection report in addition to attending the seminar, 3 ECTS can be awarded for General Studies. This is done in consultation with your department. Please note that we cannot award grades.

Intercultural competence is one of the most important key qualifications for moving confidently in international contexts.
In the Intercultural Training, participants learn methods, exercises and theories that facilitate intercultural communication and sensitize them to cultural conflict situations.
The seminar is open to all students and doctoral candidates (national/international) of the University of Bremen.
For submitting a reflection report in addition to attending the seminar, 3 ECTS can be awarded for General Studies. This is done in consultation with your department. Please note that we cannot award grades.