Whether it is coping with ‘Peak Oil’, meeting the challenge of climate change, helping farmers in poorer countries through fair trade, or finding ways to keep discarded products out of the landfills, sustainability issues are the biggest challenges facing businesses. The course shows how the complexities of sustainability issues can be integrated into marketing. The systematic, step-by-step approach of sustainability marketing involves: an analysis of socio-ecological priorities to complement conventional consumer and market research; an integration of ethical values into marketing strategy; the development of sustainability marketing strategies; a new consumer-oriented sustainability marketing mix of the ‘4 Cs’ (Customer Solutions, Communications, Customer Cost, Convenience) to replace the outmoded and producer-oriented ‘4 Ps’; and finally an analysis how innovation and marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. The course is ideally suited to both students and practitioners at many different levels and disciplines, including marketing, innovation, CSR, sustainability and environmental management.

In dieser videobasierten Selbstlernveranstaltung können Sie jederzeit einsteigen, in Ihrem eigenen Lerntempo die Videos durcharbeiten und den Prüfungstermin zum Abschluss der Lehrverantaltung frei wählen.

Weitere Infos finden Sie hier bei Stud.ip oder auf unserer Website www.va-bne.de

Bei Fragen wenden Sie sich gern an: egs@zmml.uni-bremen.de

“Understanding is the journey into the land of the other.”(Fazil Hüsnü Daglarca, poet)

To be understood stems from understanding, an ability to change perspective, and of reflection. In order to act socially sustainably in organisations, people are obliged to deal with a growingly complex role set in competent ways. Key competences and social skills play a vital role in dealing with the complexity of human diversity. Is it enough to travel, to attend a training, to read a book for “intercultural competence”? Probably not. In this training seminar, approaches of intercultural understanding are examined in 7 workshops of 3 full hours: Theoretical frameworks are laid out; exercises and levels of reflection are experienced. Enlightenment and practical value from different approaches are examined. Participants explore the issue interactively with theory, in exchange of thoughts, and by exercises, in the light of entering a probably intercultural work life in the near future.

Framework: Social sustainability is one of three global goals noted in the Rio Convention 1992 by the UN World Commission of Environment and Development. While economic sustainability is a booster of change in modern organisations, ecological sustainability remains a acknowledged task (political pressure), while social sustainability is often neglected (burnout, early retirement). Therefore, it is important to understand how organisational structures, groups, and the individual’s processing and coping are interlinked. This General Studies series, based on sociological and psychological knowledge, is focussing on theories and praxis concepts that allow participants to gather an understanding on how organisations and their role actors can shape a workplace “socially sustainably”. All parts of the training seminar series can be studied separately, or as a row.

The seminar uses English as a lingua franca. Coping with the effects of this setting is part of the reflection within the course. Students are supported expressing themselves. The interactive training setting combines theoretical and practical parts, including reflection of own experiences. Students should be willing to participate in this manner. A field exploration for research-based learning will be part of this term’s requirements, besides an interactive workshop and its documentation.

Open for 1st semester students and above, recommended for Bachelor students before their internship and thesis, as well as for Master students. Open to Erasmus students and to students of other faculties. Please note: this course is limited to 20 participants.

2 SWS: Fortnightly, starting in the 2nd week of the term, Tuesdays 6 – 9 pm; 3 full hours (s.t.!). Please register reliable via Stud.IP for your participation; all material see there.

References
Hall, E. (1959). The Silent Language. Garden City. https://monoskop.org/images/5/57/Hall_Edward_T_The_Silent_Language.pdf
Hofstede, G. (1980). Cultures Consequences. International differences in work-related values. Sage.
Crisp, R. (ed.)(2010). The Psychology of Social and Cultural Diversity. Wiley-Blackwell.
Meyerhuber, S. (2020). Deconstructing impoliteness in professional discourse: The social psychology of workplace mobbing. A cross-disciplinary contribution with conclusions for the intercultural workplace. In Lodz Papers in Pragmatics, Special Issue on (in)tolerance and (in)civility in public discourse from interdisciplinary perspectives. 16/2, pp. 235-264. DOI: https://doi.org/10.1515/lpp-2020-0011 Download bei DeGruyter: https://www.degruyter.com/journal/key/LPP/16/2/html

Performance requirement for ECTS points
Preparation of an interactive lecture, field exploration and exposition in small groups (6 CP / 3 CP).

“Understanding is the journey into the land of the other.”(Fazil Hüsnü Daglarca, poet)

To be understood stems from understanding, an ability to change perspective, and of reflection. In order to act socially sustainably in organisations, people are obliged to deal with a growingly complex role set in competent ways. Key competences and social skills play a vital role in dealing with the complexity of human diversity. Is it enough to travel, to attend a training, to read a book for “intercultural competence”? Probably not. In this training seminar, approaches of intercultural understanding are examined in 7 workshops of 3 full hours: Theoretical frameworks are laid out; exercises and levels of reflection are experienced. Enlightenment and practical value from different approaches are examined. Participants explore the issue interactively with theory, in exchange of thoughts, and by exercises, in the light of entering a probably intercultural work life in the near future.

Framework: Social sustainability is one of three global goals noted in the Rio Convention 1992 by the UN World Commission of Environment and Development. While economic sustainability is a booster of change in modern organisations, ecological sustainability remains a acknowledged task (political pressure), while social sustainability is often neglected (burnout, early retirement). Therefore, it is important to understand how organisational structures, groups, and the individual’s processing and coping are interlinked. This General Studies series, based on sociological and psychological knowledge, is focussing on theories and praxis concepts that allow participants to gather an understanding on how organisations and their role actors can shape a workplace “socially sustainably”. All parts of the training seminar series can be studied separately, or as a row.

The seminar uses English as a lingua franca. Coping with the effects of this setting is part of the reflection within the course. Students are supported expressing themselves. The interactive training setting combines theoretical and practical parts, including reflection of own experiences. Students should be willing to participate in this manner. A field exploration for research-based learning will be part of this term’s requirements, besides an interactive workshop and its documentation.

Open for 1st semester students and above, recommended for Bachelor students before their internship and thesis, as well as for Master students. Open to Erasmus students and to students of other faculties. Please note: this course is limited to 20 participants.

2 SWS: Fortnightly, starting in the 2nd week of the term, Tuesdays 6 – 9 pm; 3 full hours (s.t.!). Please register reliable via Stud.IP for your participation; all material see there.

References
Hall, E. (1959). The Silent Language. Garden City. https://monoskop.org/images/5/57/Hall_Edward_T_The_Silent_Language.pdf
Hofstede, G. (1980). Cultures Consequences. International differences in work-related values. Sage.
Crisp, R. (ed.)(2010). The Psychology of Social and Cultural Diversity. Wiley-Blackwell.
Meyerhuber, S. (2020). Deconstructing impoliteness in professional discourse: The social psychology of workplace mobbing. A cross-disciplinary contribution with conclusions for the intercultural workplace. In Lodz Papers in Pragmatics, Special Issue on (in)tolerance and (in)civility in public discourse from interdisciplinary perspectives. 16/2, pp. 235-264. DOI: https://doi.org/10.1515/lpp-2020-0011 Download bei DeGruyter: https://www.degruyter.com/journal/key/LPP/16/2/html

Performance requirement for ECTS points
Preparation of an interactive lecture, field exploration and exposition in small groups (6 CP / 3 CP).

This seminar gets you reading, critically analyzing and discussing various journal articles and book excerpt on different aspects of child health globally. Each week we will dive into a different text and each student will be responsible for preparing a text and a corresponding discussion. Some creative writing techniques will be employed from time to time to engage with the texts in new ways.
For a succesful claasroom experience your active participation is required. Class language is English. You will be expected to lead discussion on one text and write three short pieces (approx. 5 pages each) throughout the semester on current news or findings on any aspect of global child health.