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l advancements that JohnBateman has made regarding the notions of semiotic mode, discourse semantics, genre, textuality, etc. - apply one of the many approaches that JohnBateman has developed for the [...] s interested in multimodality research to review, explore, and advance the contributions that JohnBateman, as one of the key figures in multimodality research, has made to both theory- and method-building [...] research field or discipline on its own, but rather as a "stage of development within a field" (Bateman 2022a:49). The realization that (1) many different fields and disciplines now enter their own multimodal