markstones Institute auf der EMAC Konferenz
Influencers’ User Engagement Statistics” Franziska Frese, Michael Schade, Christoph Burmann, Eike Abraham (markstones Institute), Christopher Kanitz (University of Applied Sciences Upper Austria): “To link or [...] markstones Institut vorgestellt: Anna Sophie Hollstein, Franziska Frese, Tanja Fink, Michael Schade, Christoph Burmann (markstones Institute): “Why Do You Like the Post? An Explanatory Approach of Micro, Macro [...] Which type of retailer brand should use a linked PL branding strategy?” Luisa Mahn, Michael Schade, Christoph Burmann (markstones Institute): “Role Perceptions of Influencers in Virtual Selling Tools: How Do