Publikationen
Magdalena Bekk (2018). WTG (Way to Go)! How to Take Gamification Research in Marketing to the Next Level, Marketing ZFP - Journal of Research and Management , 40(4), 44-52. Arbeitspapier Arbeitspapier 2021 [...] (2022): Automation as an equal team player for humans? – A view into the field and implications for research and practice. Applied Ergonomics , 98, 103552. Download. Fieberg, Christian, Kerstin Lopatta, Thomas [...] Kristina Klein und Franziska Völckner (2019): Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy. Human Resource Management Review.