Prof. Dr. Stephanie Geise

: Prof. Dr. Stephanie Geise

Gebäude/Raum:  Linzer Straße 6 (LINZ6) 60050
Telefon:  +49 (0) 421 218 67650

E-Mail:  sgeiseprotect me ?!uni-bremenprotect me ?!.de


PD Dr. Stephanie Geise studies how people perceive and process political media content through images and texts and how multimodal media messages - for example, traditional news articles, election advertising, or fake news online - affect political thinking and action. In various research projects, she has combined survey methods with innovative, computational tracking methods (e.g., eye tracking, automated emotion recognition). After having filled the professorship of Communication and Media Studies with a focus on Digital Communication since the summer semester of 2021, she followed the call as a permanent professor at the University of Bremen in the summer semester of 2022.

She thus is on leave from her position as research associate and head of the research project "Remixing Multimodal News Reception" at the Institute of Communication Studies at WWU Münster (own position, funded by DFG). From 2017 to 2019, she led a research project funded by the Friede-Springer Foundation in which she investigated effects of media protest coverage on political attitudes and willingness to participate.

Previously, Stephanie Geise was an Akademische Rätin (postdoc) in the Department of Communication and Media Studies with a focus on Empirical Communication Research and Methods at the University of Erfurt (2010-2016). In her habilitation, which she successfully defended before the Departmental Council of the University of Erfurt in summer 2015, she worked on innovative methods of empirical analysis of visual communication and obtained the Venia Legendi for the subject of Media and Communication Studies.

In her dissertation at the University of Hohenheim, she investigated the reception and impact of multimodal political information using the example of election advertising with the help of eye tracking (2006-2010); the work was awarded the Dissertation Prize of the German Society for Journalism and Communication Studies (DGPuK) in 2012.

Stephanie Geise was spokesperson for the DGPuK Visual Communication Specialist Group (2011-2015). She also held a leadership position in the CAIS-funded, interdisciplinary working group Computational Social Science, which aimed to further develop innovative computer-based data collection and analysis methods for the empirical social sciences (2018-2019). In 2013/2014, she was a visiting scholar at the University of Texas at Austin.

An interdisciplinary perspective also underlay her own studies: After graduating in business administration and economics in Essen as Diplom-Kauffrau (FH) and working in strategic marketing/market research at Aral AG & Co. KG (1998-2002), she studied sociology, media and communication science and art history at the University of Augsburg as a second degree (2001-2005).


Research interests

Political communication; visual communication; digital communication; methods of empirical communication research, esp. computational observation methods; media reception and media effects; political participation; political protest / protest movements. 



  • International Communication Association (ICA)
  • European Communication Research and Education Assocation (ECREA)
  • Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK)




Journal Articles

  1. Annie Waldherr, Stephanie Geise, Merja Mahrt, Christian Katzenbach & Christian Nuernbergk
    (accepted): Toward a Stronger Theoretical Grounding of Computational Communication Science: How Macro Frameworks Shape Our Research Agendas. Computational Communication Research,OSF preprint:
  2. Stephanie Geise, Ulrike Klinger, Melanie Magin, Kathrin F. Müller, Cordula Nitsch, Claudia Riesmeyer, Liane Rothenberger, Christina Schumann, Annika Sehl, Cornelia Wallner & Arne Zillich (2021): Wie normativ ist die Kommunikationswissenschaft?. Publizistik, (Alle Autorinnen haben gleichermaßen zur Publikation beigetragen).
  3. Stephanie Geise, Diana Panke & Axel Heck (2020): Still images – Moving People? How Media Images of Protest Issues and Movements Influence Participatory Intentions. The International Journal of Press/Politics,
  4. Stephanie Geise, Axel Heck & Diana Panke (2020): The Effects of Digital Media Images on Political Participation Online: Results of an Eye‐Tracking Experiment Integrating Individual Perceptions of “Photo News Factors”. Policy & Internet,
  5. Melanie Leidecker & Stephanie Geise (2020): Tradition statt Innovation. Die deutsche Presseberichterstattung über die Wahlkampfstrategien der Parteien zur Bundestagswahl 2017, SCM: Studies in Communication and Media.9 (2020), Heft 2, S. 264-307,
  6. Annie Waldherr, Stephanie Geise & Christian Katzenbach (2019): Because Technology Matters: Revisiting Actor-Network-Theory for Computational Communication Science. Special Issue «Computational Methods for Communication Science: Towards A Strategic Roadmap», International Journal of Communication, 13(2019), Seite 3955–3975,
  7. Stephanie Geise & Nicole Podschuweit (2017): Direkte Wähleransprache im Wahlkampf: Ziele, Strategien und Umsetzung aus Perspektive der politischen Akteure. M&K Medien & Kommunikationswissenschaft, 65(4), Seite 724-745,
  8. Diane K. Kilgo, Joseph J. Yoo, Vinicio Sinta, Stephanie Geise, Melissa Suran & Thomas Johnson (2016): Led it on Reddit: An Exploratory Study Examining Opinion Leadership on Reddit.
    First Monday,21(9),
  9. Rachel Mourano, Joseph Yoo, Stephanie Geise & Thomas Johnson (2016): European Public Sphere. Online News, Social Media and European Union Attitudes: A Multidimensional Analysis. International Journal of Communication, 9, 24,
  10. Stephanie Geise, Patrick Rössler & Simon Kruschinski (2016): Automatisierte Analyse medialer Bildinhalte. Potenziale, Grenzen, methodisch-technischer Status Quo und zukünftige Herausforderungen – eine Bestandsaufnahme. M&K Medien & Kommunikationswissenschaft, 64(2), Reihe „Methodeninnovationen in der Kommunikationswissenschaft“, Seite 244-269,
  11. Stephanie Geise & Christian Baden (2015): Putting the Image Back Into the Frame: Modeling the Linkage between Visual Communication and Frame-Processing Theory. Communication Theory 25: 46-69,
  12. Nicole Podschuweit & Stephanie Geise (2015): Wirkungspotenziale interpersonaler Wahlkampfkommunikation: Eine Analyse der Strategien direkter und medienvermittelter Wähleransprache im Thüringer Landtagswahlkampf 2014. Zeitschrift für Politik, 62(4), Seite 400-420,
  13. Arne F. Zillich, Kathrin F. Müller, Christina Schumann & Stephanie Geise (2015): Werte in der Rezeptions- und Wirkungsforschung. Exploration des Forschungsfeldes. Communicatio Socialis, 48. Jg. 2015, H. 2. Seite 202-214,
  14. Stephanie Geise & Melanie Leidecker (2014): (Visuelle) Wahlkampfstrategien in der Plakatkommunikation zur Bundestagswahl 2013. Zeitschrift für Politikberatung, 7(1-2), Seite 14-27,
  15. Stephanie Geise & Patrick Rössler (2012): Visuelle Inhaltsanalyse. Ein Vorschlag zur theoretischen Dimensionierung der Erfassung von Bildinhalten.M&K Medien & Kommunikationswissenschaft,3(2012), Reihe «Methodeninnovationen in der Kommunikationswissenschaft», Seite 341-361,
  16. Stephanie Geise (2011): Extended Paper. Eyetracking in der Kommunikations- und Medienwissenschaft: Theorie, Methode und kritische Reflexion.SCM: Studies in Communication and Media, 2/2011, 149-263,
  17. Stephanie Geise (2010): „Unser Land kann mehr“. Visuelle Wahlkampfstrategien in der Plakatkommunikation zur Bundestagswahl 2009. Zeitschrift für Politikberatung, 3(2), Seite 151-175,


Academic Books

  1. Stephanie Geise (2017): Meinungsführer und der Flow of Communication. In der Reihe: Konzepte. Ansätze der Medien- und Kommunikationswissenschaft. Baden-Baden: Nomos.
  2. Marion G. Müller & Stephanie Geise (2015): Grundlagen der Visuellen Kommunikation. Forschungsansätze und Analysemethoden, 2. erweiterte u. vollständig überarbeitete Auflage.
    Konstanz: UTB.
  3. Stephanie Geise (2011): Vision that matters. Die Funktions- und Wirkungslogik Visueller Politischer Kommunikation am Beispiel des Wahlplakats. Wiesbaden: VS-Verlag.
    2012 ausgezeichnet mit dem Dissertationspreis der DGPuK.       


  • Stephanie Geise, Annie Waldherr (2021). Computational Communication Science: Lessons from Working Group Sessions with Experts of an Emerging Research Field. Center for Open Science.
  • Stephanie Geise, Axel Heck, Diana Panke (2021). The Effects of Digital Media Images on Political Participation Online: Results of an Eye‐Tracking Experiment Integrating Individual Perceptions of “Photo News Factors”. Policy & Internet. Wiley.
  • Stephanie Geise, Diana Panke, Axel Heck (2021). Still Images—Moving People? How Media Images of Protest Issues and Movements Influence Participatory Intentions. The International Journal of Press/Politics, 194016122096853. SAGE.
Aktualisiert von: ZeMKI