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MA Digital Media and Society

Digitalization is changing the world around us. Datafication – the growing number of data that can be aggregated and processed in automated ways – increasingly becomes characteristic for our societies. As part of these processes, the role of media and communication devices and what we mean by media and communication studies is changing as well. The M.A. Digital Media and Society is situated at the leading edge of these developments. Its aim is to qualify students for media planning and decision-making positions in a datafied society. 

The media still function as businesses and institutions which provide us with information, education and entertainment. But in addition, they have also developed into tools of data collection which interconnect previously independent areas of life. For example, it is now possible to predict the shared characteristics of media users by their online practices. What do we mean by digitalization and datafication? On an individual level, we can see these technological changes in the way we now receive recommendations on books to read and films to watch. Owing to the information that the platforms we use gather about us and the people close to us, we are encouraged to follow or get in touch with certain people on social networks. Similarly, we can track our own activities with the help of gadgets and receive feedback and statistics on our behavioral patterns. But digitalization and datafication go way beyond the personal. On a societal level, these processes have a great impact too. Think about decision-making processes in institutions like schools and universities, the financial industry, governmental organization and agricultural businesses. These are just a few examples of areas in which processes of digital ization and datafication have had a great impact on how information is gathered, stored and analyzed. 

Digitalization and datafication require that we critically rethink the role that media and communication devices play in our everyday lives. The in-depth analysis of these developments in different segments of society is a central theme running through the modules of the M.A: Digital Media and Society. In addition to the enhancement of critical and analytical thinking, a second core theme is to provide students with the required skills and knowledge to work in businesses, organizations and institutions dealing with aspects of digitalization and datafication. The master’s program adopts an integrative approach, as we understand digitalization and datafication in their broadest sense and in their interrelations to society as a whole.

With such an overarching perspective the M.A. in Digital Media and Society encompasses a core area of advanced theory and methods training in communication and media research with a focus on digital media. Moreover, the program includes cross-disciplinary electives with study components from the field of computer sciences and other disciplines as well as hands-on experience within the regional (media) industry. This program structure offers students a wide range of electives to choose from as well as scope to develop individual specialties and profile building.

With its focus on an emerging field of study within communication and media studies as well as neighboring fields such as sociology, science and technology studies and human computer interaction, the M.A. in Digital Media and Society is unique in the German-speaking academic context.

The integrative program concept is reflected in the following study objectives:


  • In-depth scientific and application-oriented development of theories concerning digital media, digital society and digital literacy;
  • Better understanding the interplay between processes of digitalization and datafication and its impact on the everyday lives, chances and options of people in different segments of society;
  • Better understanding the interplay between processes of digitalization and datafication and its impact on businesses, institutions (schools, universities), and organizations;
  • Gathering practical media experience of at least two different media with a focus on processes of media conception (as electives);
  • Knowledge and practical experience of empirical methods, focusing on digital media and the analysis of different forms of data, especially with regard to the conception and realization of independent empirical research projects on different phenomena;
  • Basic communication research and media analysis, in particular with a focus on digital media;
  • Key qualifications, in particular in the area of concept planning, project management, presentation techniques, media literacy, moderation and chairing debates, as well as teamwork and leadership tasks.

The specific profile of the M.A. Digital Media and Society is marked by an inter-disciplinary focus, advanced methods training, comprehensive internationaliza-tion, and finally a clear link to media-related research and professional practice:

Disciplinary and interdisciplinary focus: 
The M.A. Digital and Society is taught by an interdisciplinary team of scholars drawn from the fields of media and communication, cultural studies, computer science, education, film studies, history and religious studies. It provides an integrative view of digitalization and datafication processes and their diverse impacts on social life. 

Integrative methods training: 
Students of the master’s program Digital Media and Society receive in-depth training in various established methods of empirical research, consistently reaching beyond the limits of theory development and theory-testing or qualita-tive and quantitative methods. Modules focusing on a variety of digital methods are a key component of the overall training.

International orientation: 
The master’s program Digital Media and Society has a clear international pro-file. The program is taught in English. University of Bremen’s Centre for Media, Communication and Information Research (ZeMKI) provides a highly interna-tional context for studies. Furthermore, there are various opportunities for inter-national exchange (Erasmus contracts) that enable both foreign students to undertake a stay in Bremen and students of the master’s program Digital Media and Society to spend a semester abroad.

Mentored practical experience: 
Students of the master’s program Digital Media and Society can either integrate an internship phase into their course of studies, or participate in teaching pro-jects with partner media businesses and institutions in Bremen and beyond. It is particularly desirable for students to take advantage of the latter opportunity as this can be used to relate the contents of the study program to professional practice and is not limited to the level of individual engagement, for example within the context of finding a suitable internship. There are excellent contacts to regional and national media businesses and institutions, which are secured over the long term not least by the advisory board of the different media study programs.

In short, the MA Digital Media and Society is an English-language postgraduate program that is unique in its focus on digital media and datafication while being rooted in media and communication studies. Its interdisciplinary approach al-lows for multi-perspective insights on and understandings of the complex inter-play between technology and society, while offering students relevant theoreti-cal content, cutting-edge research training and relevant hands-on experience for.

The first semester serves to deepen foundation knowledge in the field of digital media and datafied society in particular. It also offers initial orientation in the area of digital media practice, which can be further developed in the following semesters. The goal is that the students develop a uniform conceptual apparatus.


1st semester

A.1. Digital Media (C) 
  • Approaches to digital media (S)
  • Digitial life (S)
  • 2
  • 2
B.1. Media Informatics (E) 
  • Course offerings of Media Informatics (S)
  • 2
  • 2
B.2. Further Optional Module (E) 
  • Course offerings of other master programs
  • 2
  • 2
C.2. Media Practice (E) 
  • Practical Seminar 1 (S)
  • 2


2nd semester

ModuleCourses / ExaminationsSWSACP
A.2.Digital Society (C) 
  • Mediatization (S)
  • Datafied Society (S)
  • 2
  • 2
B.2. Further Optional Module (E) 
  • Course offerings of other master programs (alternative to 1st and 3rd semester)


C.2. Media Practice (E) 
  • Practical Seminar 2 (S)
  • 2 each
D.1. Methods (CE) 
  • Methods of Digital Media Research (S) Methods Practical (T)
  • 2
  • 2
D.2. Researching Digital Media and Society (CE) 
  • Research Seminar Part 1 (S)
  • 2


3rd semester

ModuleCourses / ExaminationsSWSACP
A.3. Digital Literacy (C) 
  • Communication and Media Ethics (S)
  • Media and Education (S)
  • 2
  • 2
B.1. Media Informatics (E) 
  • Course offerings of Media Informatics (S)
  • 2
  • 2
A.4. Independent Study Module (CE) 
  • Independent Study


B.2. Further Optional Module (E) 
  • Course offerings of other master programs (alternative to 1st or 2nd semester)


C.2. Media Practice (E) 
  • Practical Seminar 3 (S)
  • 2
D.2. Researching Digital Media and Society (CE) 
  • Research Seminar Part 2 (S)
  • 2
C.1. Media Internship (E) 
  • A voluntary 8-week internship




4th semester

ModuleCourses / ExaminationsSWSACP
D.3: Master’s Thesis & Colloquium (C) 
  • Mentoring Colloquium for M.A. candidates
  • Master’s Thesis and Defense
  • 2
M.A. Thesis27


S = Seminar; T = Tutorial; L = Lecture

C = Compulsory Module; E = Freely Elective; CE = Compulsory Elective

ME = Module Examination; CB = Combination Examinations; SP = Successful Participation

SWS = Semesterwochenstunden (=weekly hours per semester); A = Assessment; CP = Credit Points

Of the 13 modules of the master’s program Digital Media and Society, 4 are compulsory modules (C), 3 compulsory elective modules (CE) and 6 freely elective modules (E). While the compulsory modules ensure in-depth training in the area of communication and media studies at a consistently high level, the elective and compulsory elective modules allow students to build profile in indi-vidual subjects of their own choice. In the frame of the compulsory elective modules, different seminars (S) are offered from which the individually preferred courses can be selected. In the elective module, students can choose between individual modules. In total, students must take 3 of the 6 elective modules of-fered, with one each having to be taken from the electives and the practical area, while the third is freely assignable. Thus, over the course of the study program, including the final thesis, 10 modules have to be completed.

As a rule, each module comprises two content-related attendance courses, each lasting 2 hours per week during semester time (SWS, from the German Semesterwochenstunden), which integrate different types of teaching, learning and examinations, thereby both challenging as well as promoting different skills and abilities. By means of lectures or presentations, written assignments or project concepts and reports, students deepen their knowledge of the scientific and practical elements dealt with in classes in relation to individual thematic focuses or practical studies.

To facilitate completion of the program within 4 semesters, all modules are of-fered cyclically, i.e. modules of the 1st and 3rd semester each in the winter semester, and modules of the 2nd and 4th semesters in the summer semester. In this way, all compulsory and elective courses can be completed within the 4 semesters following matriculation.

In total, the master’s degree program Digital Media and Society comprises 30 to 34 SWS (depending on whether the internship is chosen as an elective module or not), whereby attendance per semester in the first year and a half lies be-tween 10 and 12 SWS; in the last semester (master’s thesis), 2 SWS for the accompanying colloquium.

The reduction in attendance during the 4th semester stands in accordance with students’ growing capacity for independent research-based learning and inde-pendent project work. It also gives students the space for writing a thesis.


(A) Core area(B) Electives area(C) Practical area

A.1 Digital Media (C, 12 CP)

  • S:  Approaches to digital media
  • S: Digital Life

A.2 Digital Society (C, 12 CP)

  • S: Mediatization
  • S: Datafied Society

A.3 Digital Literacy (C, 12 CP)

  • S: Media and Communication Ethics
  • S: Media and Education

A.4 Independent Study Module (CE, 6 CP)

B.1 Media Informatics (E, 9 CP)

B.2  Further Optional Module (E, 9 CP)

C.1 Media Internship (E, 9 CP)

C.2 Media Practice (E, 9 CP)

(D) Integration area  

D.1 Methods (CE, 12 CP)            

D.2 Researching Digital Media and Society (CE, 12 CP)

D.3 Master’s Thesis and Colloquium (C, 27 CP)



S = Seminar; T = Tutorial; L = Lecture

C = Compulsory Module; E = Freely Elective; CE = Compulsory Elective

ME = Module Examination; CB = Combination Examinations; SP = Successful Participation

SWS = Semesterwochenstunden (=weekly hours per semester); A = Assessment; CP = Credit Points

Students must fulfill the following prerequisites for admission to the M.A. in Digital Media and Society:

  • A bachelor’s degree or a university degree in a subject belonging to the field of communication and media studies, digital media or cultural studies, or an equivalent course of studies carrying at least 180 credit points (CP based on the European Credit Transfer System).
  • A minimum grade of 2.3 (German university grading system) as the overall grade of the previous degree or the average grade achieved at the time of application (min. 150 CP).
  • Sound knowledge in the field of communication and media studies methods in the field of communicator / journalism / content research, or research on media use / appropriation / reception.
  • English language skills corresponding to at least level C1 of the European Framework of Reference for Languages. Applicants who received their university entrance qualification or a degree at an English-speaking institution are not required to produce evidence of proficiency at C1 level. An overview on the language certificates that are accepted by the University of Bremen can be found here: www.fremdsprachenzentrum-bremen.de/1072.0.html
  • A letter of motivation (max. 2 pages) stating reasons why you wish to be admitted to the master’s program Digital Media and Society.

The master’s program is subject to restricted admission and a selection procedure: the procedure and selection criteria are specified in the admission regulations. The information on restricted admission refers to the winter semester 2017/18. There is no warranty for the correctness of the study requirements at time of application. They are an excerpt from the admission regulations of November 15, 2017. Applicants should note that admission restrictions and the admission regulations may change from time to time. Current information can be found on the website www.uni-bremen.de/master.

Recommended Competences
A keen interest in digital media and datafication and their impact on society, openness towards diverse themes related to the core subject of the M.A. program, enthusiasm for empirical projects as well as for conceptual academic engagement, and hands-on work experience.

Download Admission Regulations

Due to the international orientation of the MA Digital Media and Society, experiences abroad and the expansion of linguistic proficiency are strongly recommended. International orientation is not only present in the thematic focus on media cultures in their inter- and transcultural contexts, but also visible on an organisational level. International cooperation, particularly with partner universities in European countries, aim at the mutual recognition of modules and at connecting programmes of studies (including exchanges on the teaching level).

The master programme Digital Media and Society is connected to several European and other universities abroad, allowing students of the MA to continue or to expand their studies.

Students are encouraged to stay abroad during their studies, for studying abroad the period of the fourth semester is recommended. 

Erasmus agreements are in place with the following:

  • Katholieke Universiteit Leuven (Belgium)
  • Vrije Universiteit Brussel (Belgium)
  • Charles University, Prague (Czech Republic)
  • Aarhus University (Denmark)
  • Tampereen Yliopisto (Finland) 
  • Université Charles de Gaulle Lille 3 (France) 
  • Université Michel de Montaigne Bordeaux 3 (France) 
  • Université Paris 8 Vincennes - Saint Denis (France)
  • University of Groningen (Netherlands)
  • University Oslo (Norway) 
  • Universität Klagenfurt (Austria) 
  • Karlstad University (Sweden) 
  • Södertörn University (Sweden) 
  • Stockholm University (Sweden) 
  • Uppsala University (Sweden)
  • Universitá della Svizzera italiana, Lugano (Switzerland, Swiss-European Mobility Programme)
  • Universidad Carlos III de Madrid (Spain)
  • University Bahcesehir Istanbul (Turkey)

Moreover, there are a number of university-wide cooperations with universities outside of Europe, which are in some cases accessible to students from all faculties. You can find a current overview on the website of the International Office.

Furthermore, it is possible to go abroad for a practice semester for students who focus on “media practice“. 

For subject-specific information on exchange partner universities and exchange programs please contact the representatives for international affairs at the IPKM; for organizational questions and possibilities of financing a stay abroad please contact the International Office of the University of Bremen. 

The representatives for the international affairs of the IPKM will take care of your inquiry. The tasks are divided as follows: 

Simon Sax (Advice on ERASMUS+ Outgoings - Skandinavia and Benelux)
Office Hour: Thursday, 11am - 12pm
Linzer Str. 4, Room 41.250
Tel.: +49 (0)421 218 67693
E-Mail: sax[at]uni-bremen.de

Denise Fechner (Advice on ERASMUS+ Outgoings – Southern, Eastern & Western Europe without Benelux)
Office Hour: Tuesday, 10 - 11 am
Linzer Str. 4, Room 61.040
E-Mail: denise.fechner[at]uni-bremen.de

Shota Gelovani (Beratung ERASMUS+ Incomings)
Linzer Str. 4, Raum 41.240
Tel.: +49 (0) 421 218 67651
E-Mail: gelovani[at]uni-bremen.de

Rieke Böhling (Advice on cooperations worldwide Incomings/Outgoings)
Linzer Str. 4, Room 60.120
Tel.: +49 (0) 421 218 67672
E-Mail: rieke.boehling[at]uni-bremen.de

Prof. Dr. Yannis Theocharis (Representative International Affairs/Erasmus)


In case of other requests please send an e-mail to: intipkm[at]uni-bremen.de

Overall, the master’s program understands Media Culture and Globalization as a research-oriented course of study with practical elements, which builds bridg-es to the changing conditions of media-related occupational fields and thus offers its graduates wide career opportunities. The portfolio of subject-specific as well as interdisciplinary key competences outlined above trains graduates of the program in scientifically grounded analysis as well as for a practice-oriented conceptual examination of a datafied society. In particular, the master’s pro-gram Digital Media and Society embedded in the area of communication and media studies aims at providing students with a sound academic training for conceptual activities within a datafied media industry. By this, the program qualifies students especially for media planning and decision-making positions in a datafied society. Besides the planning of digital media contents and their marketing, there is also a focus on several related occupational fields such as maketing, project management and cultural or public relations work – in which professional practice is increasingly characterized by deep mediatization – as well as communication and media studies research on a datafied society.

Download the subject-specific Examination Regulations for the Master's programme "Digital Media and Society" at the University of Bremen here

Closing dates for applications
Winter semester: June 15 (for first-semester and higher semesters) 
Summer semester: January 15 (only for higher semesters)
Applications for the first semester are only possible for the winter semester. Advanced students can apply both for the winter as well as for summer semes-ter.

If your previous bachelor’s degree course has not been completed by the appli-cation deadline of June 15, it is possible to apply provided you have earned at least 150 CP by that date. The prerequisite is that your application fulfills all other admission requirements: If your application is successful, you will have to provide evidence of having obtained your bachelor’s degree two weeks after the beginning of the master’s program at the latest.

Applications are to be submitted online under:

Applications are to be submitted online via the Master Portal of the Office for Student Affairs under www.uni-bremen.de/master. For special applications (for example, admission to a higher semester or special hardship), use only the forms provided online by the University of Bremen.

Registration Office for International Students
Admission and enrolment for master programs

Street address: Bibliothekstraße 1, Verwaltungsgebäude,Ground floor, Reception area
Postal address: Universität Bremen, SfS-International,Postfach 33 04 40    
28334 Bremen
Phone/Fax: 0421 218-61002/0421 218-61125
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Consultation times: Mondays, Tuesdays & Thursdays 9.00–12.00, Wednes-days 14.00–16.00 (no need for appointment)

Program Homepage

For information and information materials on the study program:
Institute of Historic Journalism, Communication and Media Studies (IPKM)
Heide Pawlik
Room 40290, 
Consultation times: Monday to Wednesday 11:00–13:00

Study Center
For general questions surrounding studies:
Juliane Schoppe
Building GW 2, room B 3885

Program Mentor
Students can consult the program advisor for the master’s program Digital Media and Society especially with regard to applications and shortly prior to commencement of studies:
Institute of Historic Journalism, Communication and Media Studies (IPKM)
Prof. Dr. Andreas Hepp
Room 40020

Documents concerning the MA courses can be downloaded on the study platform StudIP (restricted area).

For the current university calendar see the following information page.

For information concerning examinations, please consult the following pages:

Information Surrounding Examinationshttps://www.uni-bremen.de/en/zpa/infos/information-surrounding-examinations/

Central Examinations Office (ZPA)https://www.uni-bremen.de/zpa/

PABO portal (e.g. registering and deregistering for exams)https://www.uni-bremen.de/pabo/

Further documents will be added soon

Information about scientifically work


Regulations of the MA Digital Media and Society

Information on internships (module C.1)

  • Info-flyer internship
  • Internship guide
  • Internship flow
  • Internship evaluation 

Research fields of teaching staff for thesis supervision


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