Courses
Bachelor Courses
Learning goals
The students get to know the "classics" of organizational theory and their significance for modern business administration. They understand the importance of the historical lines of development and derive implications for today's management problems.
The students experience the possibilities and limits of structuring tasks and processes in companies. This helps them to make decisions about the structure of companies and divisions.
The students understand the interplay between organizations and the environment as well as between organizations and individuals, and they know possible conflicts and solutions. This helps them to successfully operate teamwork or cooperations.
The students learn and evaluate possibilities for dealing with emergent processes in organizations and experience the importance of organizational change and learning. This helps them to understand political processes in companies, to build a successful corporate culture, and to make a company competitive in times of change.
Contents
- Conceptual basics for the theory of the firm
- Lines of development of organizational theory
- Structuring of tasks
- Integration of the individual and the organization
- The organization and the environment
- Dealing with emergent processes in organizations
- Organizational change and learning
Literature
- Schreyögg, G. & Geiger, D. (2016). Organisation - Grundlagen moderner Organisationsgestaltung. Mit Fallstudien (6. Auflage). Wiesbaden: Springer Gabler.
Course Number
07-B37-6-05-01
Learning goals
The lecture offers students an introduction to the topic of innovation management in companies. In times of disruptive and radical innovations, well-founded knowledge in innovation management is an elementary core competence of companies in order to stay competitive. After learning the conceptual basics, students learn about managing the different stages of the innovation process, from initiative to the adoption of an innovation. In addition, strategic aspects and the human side of innovation management will be introduced. The learning content is anchored in traditional innovation management and is deepened in a digression into the digital age. The lecture thus forms an excellent thematic orientation and introduction for undergraduate students for the advanced courses of the master studies.
Contents
- Introduction
- Definitions
- Innovation Strategy
- Innovation Culture
- Organizing Innovation
- Front end of Innovation
- Development
- Market Introduction
- Open Innovation
Literature
- Tidd, J. and Bessant, J.R. (2018) Managing Innovation: Integrating Technological, Market and Organizational Change. John Wiley & Sons, Hoboken, NJ.
Course Number
07-B37-4-13-19
Master Courses
Learning goals
The adoption and diffusion of innovations take place in an environment characterized by uncertainty. Furthermore, companies operate in an environment where innovations quickly become obsolete and market conditions are uncertain. Therefore, companies must be enabled not only to pursue market opportunities, but also to identify adoption barriers and overcome them with suitable countermeasures (e.g., marketing instruments).
The seminar therefore provides detailed knowledge in the field of innovation marketing. This is necessary in order to overcome adoption barriers and promote the diffusion of innovations. As an introduction, the central concepts, relevance, and tasks of innovation marketing are learned. On this basis, the barriers to successful adoption and diffusion are scientifically examined. Building on this, students learn the basics and the use of marketing instruments so that barriers to innovation can be overcome.
Students learn this content in an interactive format in which they deepen their basic knowledge on the basis of current scientific articles.
Contents
- Organizational & thematic introduction
- Theoretical foundation
- Success factors for innovations
- Foundations of innovation marketing
- Strategic innovation marketing
- Tactical innovation marketing
- Operational innovation marketing
Literature
- Collection of scientific publications
- Homburg, C. (2020). Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung. Wiesbaden: Springer Gabler.
- Homburg, C. (2020). Marketingmanagement : Strategie – Instrumente – Umsetzung – Unternehmensführung. Wiesbaden: Springer Gabler.
- Trommsdorff, V., & Steinhoff, F. (2013). Innovationsmarketing. Vahlen.
- Vahs, D., & Brem, A. (2013). Innovationsmanagement–Von der Idee zur erfolgreichen Vermarktung. Schäffer-Poeschel-Verlag, Stuttgart 4. Auflage.
Course number
07-M37-10-02-56