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Digital X and Digital Practice - Abayomi  Baiyere (Assistant Professor, PhD) from the Copenhagen Business School at the Diginomics Brownbag Seminar

Date and time: 01. July 2020,  12:15 to 13:45 Uhr, via Zoom

Presenter: Abayomi  Baiyere (Assistant Professor, PhD), Copenhagen Business School 

Title: Digital X and Digital Practice


On Wednesday, 01. July 2020, the Diginomics group is pleased to welcome Abayomi  Baiyere (Assistant Professor, PhD)  from Copenhagen Business School. Via Zoom he will give a talk to the topic "Digital X and Digital Practice". Abayomi Baiyere is an Assistant Professor at Digitalization Department of Copenhagen Business School; a Research Affiliate at MIT Sloan Center for Information Systems Research and a visiting scholar at University of Turku.  His research interest seats at the intersection of digital innovations, digital disruption and the societal impact of digitalization.


The rise in the use of digital across several disciplines signals the emergence of a notable shift from prior non-digital logics. This is reflected by the relabeling of existing concepts as "digital x” - where x could be strategy, innovation, transformation etc.). There is an inkling in scholarship that there is something fundamentally different when digital is evoked. Yet, there is a conceptual lacuna on the distinctiveness of adding “digital" to established “x” concepts. This is particularly problematic as digital x and IT x are increasingly treated as synonyms with ontological indifference. The consequence is that theoretical insights will be proposed for digital with incompatible organizing logics as though it is IT. This challenges the cumulative potential of scholarly knowledge on digital X.

 In this talk, he questions the loose appropriation of digital x and highlight its potential value as an addition to our scholarly lexicon. In this regard, the talk zooms into two empirical studies, one that highlights some distinction between Digital and IT. Based on this, the notion of digital practices is proposed as a useful lens for articulating the unit of activity in digital transformation.


If you are interested in participating, please send an email to diginomics[at] or rgdnews[at] to receive the Zoom meeting-room ID and password.