[Translate to English:]
Piehler, R./King, C./Burmann, C./Xiong, L. (2016): The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour, in: European Journal of Marketing, Vol. 50, No. 9/10, 1575-1601.
Schade, M./Piehler, R./Warwitz, C./Burmann, C. (2016): Location-Based Advertising: Privacy Concerns No Big Deal, in: Marketing Review St. Gallen, Vol. 33, No. 6, 56-61.