Neues Arbeitspapier - Social media analytics in operations and supply chain management
er zum Thema "Social media analytics in operations and supply chain management: Opportunities, challenges and paradoxes" veröffentlicht. Zusammenfassung: Industrial and academic communities in the field [...] addresses how OSCM is affected by this disparity and provides an overview of SMA use, applications and challenges in the domain. A directed content analysis of current, application-oriented research is carried [...] from a signaling theory perspective. In particular, we shed light on data sources, opportunities, challenges, paradoxes and current managerial issues and seek to inform research practices and policy in order