Diginomics Research Group

Welcome!
The Diginomics research group analyses questions and needs for action in digitalization from the perspective of business administration and economics.
© Universität Bremen
The Research Projects
The Diginomics Research Group has identified twelve focal points on which practice-oriented basic research is carried out
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© Matej Meza / Universität Bremen
Events
Here you will find an overview of seminars, workshops and conferences of the Diginomics Group as well as recommendations for events related to digitalization.
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© Matej Meza/Universität Bremen

Diginomics is a group of over 30 members, including professors, senior researchers, postdocs and PhD students. Our goal is to create an inspiring and supportive research environment in which our PhD students can develop their full potential. We value excellence in academic work and actively promote the individual research interests of our members. Together, we aim to gain new insights that will help shape a sustainable and innovative digital future for business and society.

Max-von-Laue Straße 1,

WiWi2 28359 Bremen

Phone: +49 (0)421 218 - 66 740

E-Mail: diginomicsprotect me ?!uni-bremenprotect me ?!.de

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09.03.2026

PhD Positions - Diginomics Research Group

The Diginomics Research Group is recruiting a new PhD cohort to study the future of work under the shared theme: “Still made by humans? – The ambivalence of automation and augmentation.”

19.01.2026

Jochen Koch at the Diginomics Brownbag Seminar

Time: 21.01.2026, 12:00 pm, WiWi2 F4090

Speaker: Jochen Koch, European University Viadrina

Title: "Speaking Ideas into Being: The Interactional Emergence of Novelty in AI Startups"

Jochen Koch of European University Viadrina will give a talk during the upcoming Diginomics Brownbag Seminar.

12.01.2026

Milad Mirbabaie at the Diginomics Brownbag Seminar

Time: 14.01.2026, 12:00 pm, online (via Zoom)

Speaker: Milad Mirbabaie

Title: "Understanding and Improving Validity in LLM-based Analyses in Information Systems Research"

Milad Mirbabaie will give a talk during the upcoming Diginomics Brownbag Seminar.

18.12.2025

Diginomics Winter Workshop 2025: third cohort meets for progress presentations and round-table discussion

On Wednesday, 10 December, the Diginomics Graduate Group held its annual Winter Workshop at the Forum am Domshof (Raum 60005) in Bremen. The event brought together doctoral researchers from the third cohort as well as senior researchers and supervisors for an afternoon of structured project…

01.12.2025

Raoul Kübler at the Diginomics Brownbag Seminar

Time: 03.12.2025, 12:00 pm, F4090

Speaker: Raoul Kübler, ESSEC Business School Paris

Title: "Tuning into the Hateverse: The Dynamics between Conspiracy Theories, Hate Speech, and Offensive Language Usage"

Raoul Kübler of ESSEC Business School Paris will give a talk during the upcoming…

20.11.2025

Sylvia Hubner-Benz at the Diginomics Brownbag Seminar

Time: 26.11.2025, 12:00 pm, F4090

Speaker: Sylvia Hubner-Benz, Paderborn University

Title: "One Size Fits None: When Diverse Entrepreneurial Journeys Meet Digital Tech"

Sylvia Hubner-Benz of Paderborn University will give a talk during the upcoming Diginomics Brownbag Seminar.

08.11.2025

Cornelius Puschmann at the Diginomics Brownbag Seminar

Time: 12.11.2025, 12:00 pm, F4090 Speaker: Cornelius Puschmann, University of Bremen Title: "Social Media Influencers as Mediators of Political Information? Findings from Two Studies Using Automated Tracking" Cornelius Puschmann of the University of Bremen will give a talk during the upcoming…

28.10.2025

Nicolas Zacharias at the Diginomics Brownbag Seminar

Time: 05.11.2025, 12:00 pm, F4090 Speaker: Nicolas Zacharias, Friedrich Schiller University Jena Title: "Using LLMs as Sentiment Analyzers to Predict Review Helpfulness: A Multistudy Approach to Open the Black Box" Nicolas Zacharias of Friedrich Schiller University Jena will give a talk during…

18.10.2025

Björn Niehaves at the Diginomics Brownbag Seminar

Time: 22.10.2025, 12:00 pm, F4090 Speaker: Björn Niehaves, University of Bremen Title: "AI Transformation (Management) in the Public Sector" Björn Niehaves of the University of Bremen will give a talk during the upcoming Diginomics Brownbag Seminar.

01.07.2025

Diginomics Summer Conference 2025 – Event Recap

The Diginomics Summer Conference 2025 took place on June 25, 2025, at the Bremen Chamber of Commerce (IHK). Organized by the Diginomics group at the University of Bremen, the conference brought together researchers and professionals to discuss current developments in digital business and society.

…

New Diginomics book series launched

The book series ‘Advanced Studies in Diginomics and Digitalization’ features the latest research in economic topics related to the digitization of labor finance and product markets. Books published in this series are primarily monographs and edited volumes that present new research results both theoretical and empirical on ethical socio-political work psychological economic and politically relevant questions about new digital markets. All books are published in print and digital formats and disseminated globally. If you wish to publish your work in the book series, contact our editors Prof. Dr. Lars Hornuf (Diginomics), Prof. Dr. Herbert Kotzab (Diginomics), and Prof. Dr. Markus Pelger (Stanford University).

Bremen

“Bremen is a livable and lovable city with a long history. The distances within the city are short and there are many green spaces to relax after work.”

Dr. Aki Harima

Postdoctoral researcher and lecturer at the Chair in Small Business and Entrepreneurship at the University of Bremen, and member of the Diginomics Research Group

Interdisciplinarity

"In the Diginomics Research Group, I work with academics who bring diverse perspectives and methods to the topic of digitization. This interdisciplinarity is necessary to tackle the most recent challenges. The topic of digitization is too complex and urgent to be answered from a single technical perspective.“

Dr. Michèle Rieth

Research associate at the Chair of Business Psychology & Human Resource, and member of the Diginomics Research Group

Exchange

“The Diginomics Research Group is a place for ideas and discussion. Regular events such as brownbag seminars and research talks offer a forum for the exchange of research ideas and discussion of the important issues of our time.”

Dr. Daniel Metko

Research associate in the field of Business Administration, in particular Empirical Capital Market Research and Derivatives, as well as member of the Diginomics Research Group

Research Foci

"In my research project, I'm investigating how chatbots can appear more human. This will enable us to improve human-machine interaction on websites in the future.”

Mirko Wiemann

Research assistant and PhD student in the working group "Consumer Behavior", and member of the Diginomics Research Group.

Cooperation

“The doctoral students in the Diginomics group form a community. Professional but also personal exchange as well as an open and appreciative atmosphere characterize the cooperation.”

Hapsatou

PhD student at the Chair of General Business Administration, Maritime Economics and Logistics, and member of the Diginomics Research Group

Updated by: Faridoddin Rezaei

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