markstones Institute of Marketing, Branding and Technology
Together with their teams, professors Christoph Burmann, Maik Eisenbeiß and Kristina Klein founded a new Institute at the Faculty of Business Studies & Economics of the University of Bremen.
The Institute focuses on marketing problems in the age of big data, e-commerce and artificial intelligence. Over 100 guests from the science community and from business attended the ceremony, at which renowned marketing professors spoke about current topics. The planned activities of the Institute were also presented. The institute aims to combine competences in research, teaching as well as in practice transfer. The focus of the various topics of the Institute is on current technological developments, particulary on digitalization.
This video-link provides some impressions of the opening ceremony:
"13th edition of the text book "Marketing"
This standard text book provides comprehensive overview on the basics of marketing management from a decision-orientated point of view. This textbook is suitable for both bachelor and master programs as well as practitioners. All chapters have been revised in this edition of the marketing classic.