Alexander Steding

Innovatives Markenmanagement


Max-von-Laue-Str. 1
28359 Bremen
WIWI 2 Building, Room F3020

Telefon: 49 (0)421 218-66 577
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Personal details

Alexander Steding is a scholarship holder of the Stiftung der Deutschen Wirtschaft (sdw) and has been working as a research assistant in the "Innovative Brand Management" working group since October 2023.

He completed both his Bachelor's and Master's degrees in Business Administration at the University of Bremen. Focusing on International Entrepreneurship, Management, and Marketing, he wrote his bachelor's thesis in cooperation with SV Werder Bremen. For his master's, he specialized in Innovation Economics and International Management. His doctorate covers topics in Sustainability Marketing and CSR Communication, continuing the main themes of his bachelor's and master's theses.

Mr. Steding gained practical experience primarily through founding and working in startups. After an internship in an international consulting firm during his bachelor's studies, he founded a startup between his bachelor's and master's studies and worked in a managerial role in a 24-member software startup after completing his master's, before deciding to return to university. In addition to his studies and work, Mr. Steding is also actively involved in various integration and democracy promotion projects on a voluntary basis.