Dr. Michael Schade works as a postdoc at the working group for “Innovative Brand Management” since 2011. He studied Economics at the University of Bremen and he attained a doctoral degree with a thesis about “Identity-Based Brand Management of Professional Sport Clubs”. Michael Schade offers lectures in the fields of sport marketing, city marketing, brand communication, market research and consumer behavior.
After his graduation he worked as a Senior Consultant at Keylens Management Consultant. As a guest lecturer, and guest researcher Michael Schade was at the University of the Free State (Bloemfontein, South Africa), at the Temple University (Philadelphia, USA), at the INSEEC (Lyon, France) and the Griffith University (Brisbane, Australia).