Lars Kröger joined Prof. Dr. Maik Eisenbeiß's "Digital Marketing" research group as a research assistant and doctoral student in September 2023.
Previously, he studied Languages and Business Administration (B.A.) at the Westsächsische Hochschule Zwickau (Germany). He received his Master of Global Business (MGBus) from Victoria University of Wellington (New Zealand). During his Bachelor studies he also spent two semesters abroad at Dali University (China).
He gained practical experience in the consulting sector, among others.